Executive Education Workshop for HVAC Leaders
LIVE EXECUTIVE EDUCATION WORKSHOP
The New Google
Ads Strategy for
HVAC Companies
Learn the Strategy
Behind More Profitable
HVAC Google Ads
Live Zoom Workshop
Saturday, Sept. 19 | 9:00–11:00 AM (ET)
Limited to 20 HVAC Company Leaders
- The New HVAC Google Ads Strategy
Anthony M. Ragland
Founder, BeGreat!™ Agency
• 20+ years designing customer acquisition and revenue systems
• Certified Google Ads Search Strategist
• Verified Expert in Marketing
• More than 100,000 leads and $100 million in service-business revenue generated since 1999
• Current Fractional CMO to HVAC companies doing $3M to $10M in annual revenue
Anthony Ragland is the facilitator of The New Google Ads Strategy for HVAC Companies workshop.
He is a Certified Google Ads Search Strategist and a Verified Marketing Expert in the Toptal talent network.
At BeGreat! Agency, he serves as Fractional CMO to HVAC company management teams — focused on strategy, revenue growth, customer marketing, lead generation, and building in-house marketing capabilities to support long-term success.
Over the past 20+ years in digital marketing and advertising, he has helped companies restructure their marketing infrastructure, repair revenue leakage, and scale lead generation systems.
The core question behind Anthony’s work for the past 12+ months:
How can HVAC companies turn the traffic they’re already generating into significantly more install revenue, without increasing ad spend?
During this workshop, Anthony will share the real market data, campaign strategy, and conversion frameworks currently being tested with HVAC companies today.
Reserve Your Seat At The Sept 19 WorkshopAfter This Workshop You’ll Understand:
✅ Why HVAC Google Ads performance depends on more than keywords and bidding.
✅ How repair demand and replacement demand require different strategies.
✅ How buyer intent should influence campaign and landing-page structure.
✅ Why phone calls and form submissions do not always represent qualified opportunities.
✅ How conversion tracking should connect advertising to booked jobs and revenue.
✅ How to identify the primary constraint limiting current Google Ads performance.
✅ How HVAC companies can improve results before simply increasing ad spend.
Included With Registration:
✚ Seat at The New Google Ads Strategy for HVAC Companies Workshop (2-hour live Zoom)
✚ Zip drive with the workshop materials & our HVAC company growth playbook
✚ Private HVAC Growth Assessment™ with the workshop facilitator
✚ The HVAC Google Ads Constraint Diagnostic™ ChatGPT prompt
✅ All for $249 | 20 seats available
❯❯ For many HVAC companies, a single additional HVAC installation generated from a better Google Ads campaign strategy can represent $8,000–$15,000 in additional revenue.
Who Should Attend This HVAC Google Ads Workshop?
This workshop is designed for:
✔ HVAC company owners and presidents
✔ General managers and operations leaders
✔ In-house marketing directors and managers
✔ Leadership teams responsible for advertising investment
✔ HVAC companies currently running Google Ads
✔ Companies evaluating how advertising, websites, and sales processes work together
You do not need technical Google Ads experience to attend. The workshop is presented in plain language and focuses on strategic decision-making rather than platform configuration.
This workshop is not designed for companies that:
✖ Want a done-for-you advertising service
✖ Are looking for a quick marketing trick
✖ Only want to increase lead volume without measuring revenue quality
✖ Are unwilling to evaluate their website, measurement, and booking processes
✖ Are not currently investing in digital advertising or generating website traffic
Executive Workshop
$249 per seat
Limited to 20 HVAC Leaders
2-hour live workshop format with three short breaks and interactive group discussion.
Part 1
Repair Demand vs. Replacement Demand
25 Minutes Live • 5 Minute Break
Session Overview: Learn why repair calls and replacement estimates represent different search behaviors, customer needs, revenue opportunities, and conversion paths.
You’ll examine benchmark data suggesting that many HVAC Google Ads campaigns may be breaking even, losing money on the first transaction, or leaking revenue between the initial click and the completed job.
Part 2
HVAC Search Intent & User Behavior
25 Minutes Live • 5 Minute Break
Session Overview: Learn how homeowners search when they need repair, maintenance, emergency service, replacement estimates, or second opinions.
We will examine how search intent should influence keywords, advertisements, campaign segmentation, and landing-page messaging.
Part 3
HVAC Buyer-Intent & Symptom-Based Landing Page Funnels
25 Minutes Live • 5 Minute Break
Session Overview: Discover how dedicated conversion paths and buyer-intent funnels can capture more useful information and create better experiences than one generic “Schedule Service” form.
We will compare repair, replacement, maintenance, emergency, and second-opinion conversion journeys.
Part 4
HVAC Google Ads Structure, Measurement, and Revenue
30 Minutes Live
Session Overview: Learn how campaign segmentation, conversion tracking, qualified-lead measurement, booking performance, and offline revenue data affect Google Ads profitability.
We will use The Constraint Model™ to evaluate four potential limitations: Traffic → Conversion → Measurement → Sales Process
Understanding Google Ads Strategy for HVAC Leaders
2-Hour Live Zoom Workshop
Saturday, Sept 19 from 9:00 AM to 11:00 AM
A live strategy workshop for HVAC contractors looking for more heating & AC replacement leads from their existing Google Ads and website traffic -- without increasing ad spend.
Live Zoom Workshop
Seat Price:
$249
*Seats limited to 20 attendees. Rates subject to change as seats approach sell-out.
Reserve My SeatSaturday, September 19, 2026
9:00 AM to 11:00 AM (ET)
What’s Included…
This is a live, interactive workshop designed for HVAC owners and operators who want to think more strategically about their Google Ads and estimate generation.
The session is structured, fast-moving, and presented in plain English, not technical marketing jargon.
We focus on real HVAC campaign structures, buyer behavior insights, and practical frameworks you can apply immediately inside your own service area.
The facilitator openly shares the strategies, frameworks, and thinking behind campaigns we’re currently testing and running.
All workshop attendees will receive:
✅ Live 2-Hour Interactive Workshop
You’ll join a small group of HVAC contractors, operators, and marketers for a focused strategy session designed to help you generate more replacement estimate opportunities from Google Ads.
✅ Workshop Materials & Playbook
Receive the full workshop slide deck along with visual frameworks, HVAC search term examples, and the strategic models discussed during the session.
⭐ Bonus: Complimentary Strategic Planning Session
Each attendee will be invited to schedule a follow-up strategy session with the workshop facilitator. During this session we’ll review your current Google Ads structure, online estimate request process, and potential opportunities to increase estimate volume.
This workshop focuses on a strategic framework for generating more HVAC replacement estimate requests from Google Ads without simply increasing your ad spend. We’ll discuss HVAC buyer behavior, search intent, conversion funnels, and campaign structure. The goal is to help you think more strategically about how your Google Ads, website funnels, and estimate request process work together. You’ll walk away with practical ideas you can apply to improve estimate opportunities in your own market.
No. This workshop is designed for HVAC owners, operators, and marketing leaders. You do not need technical Google Ads experience to benefit from the session. The concepts are presented in plain English and focus on strategy rather than technical platform setup.
Both. The workshop is designed for, HVAC company owners, general managers, operations leaders, and in-house marketing managers. Anyone responsible for generating service calls and replacement estimate opportunities can benefit from the session.
No. This is a live workshop designed to encourage interaction, discussion, and questions. Because the session is interactive, recordings will not be distributed. Attendees will receive the workshop materials and frameworks after the session.
Google Ads is the primary channel we’ll discuss, but the concepts extend beyond advertising. The workshop focuses on the broader system that produces HVAC estimate opportunities — including buyer behavior, conversion funnels, and revenue strategy. Many of the ideas can apply to SEO, Local Service Ads, and other digital marketing channels.
Yes. Many companies attend with a small team so they can discuss the ideas together after the workshop. If you have a marketing manager, operations leader, or general manager involved in marketing decisions, it can be helpful for them to attend as well.
Yes. The workshop includes opportunities for discussion and questions throughout the session. Because attendance is limited to a small group of HVAC companies, attendees will have the opportunity to ask questions and discuss real-world scenarios.
The focus is primarily strategic. The goal is to help HVAC companies think differently about how their Google Ads campaigns and conversion funnels are structured. While we will discuss real campaign examples, the workshop is designed to provide frameworks and strategic thinking rather than step-by-step technical instruction.
Yes. The concepts discussed apply to both smaller HVAC companies and larger operations running structured marketing campaigns. Any company investing in Google Ads or digital marketing to generate service calls and replacement estimates can benefit from the frameworks shared in the workshop.
All 20 attendees will receive the workshop materials and playbook after the session. You’ll also have the opportunity to schedule a complimentary strategic planning session to review your current Google Ads structure, estimate funnels, and potential opportunities to increase estimate requests. This session is optional but can be helpful for companies that want guidance applying the workshop concepts to their own marketing strategy.
Live Zoom Workshop
Seat Price:
$249
*Seats limited to 20 attendees. Rates subject to change as seats approach sell-out.
Reserve My SeatSaturday, September 19, 2026
9:00 AM to 11:00 AM (ET)
What’s Included…
All workshop attendees will receive:
✅ Live 2-Hour Interactive Workshop
You’ll join a small group of HVAC contractors, operators, and marketers for a focused strategy session designed to help you generate more replacement estimate opportunities from Google Ads.
✅ Workshop Materials & Playbook
Receive the full workshop slide deck along with visual frameworks, HVAC search term examples, and the strategic models discussed during the session.
⭐ Bonus: Complimentary Strategic Planning Session
Each attendee will be invited to schedule a follow-up strategy session with the workshop facilitator. During this session we’ll review your current Google Ads structure, online estimate request process, and potential opportunities to increase estimate volume.
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