No. This workshop is designed for HVAC owners, operators, and marketing leaders. You do not need technical Google Ads experience to benefit from the session. The concepts are presented in plain English and focus on strategy rather than technical platform setup.

Both. The workshop is designed for, HVAC company owners, general managers,  operations leaders, and in-house marketing managers. Anyone responsible for generating service calls and replacement estimate opportunities can benefit from the session.

No. This is a live workshop designed to encourage interaction, discussion, and questions. Because the session is interactive, recordings will not be distributed. Attendees will receive the workshop materials and frameworks after the session.

Google Ads is the primary channel we’ll discuss, but the concepts extend beyond advertising. The workshop focuses on the broader system that produces HVAC estimate opportunities — including buyer behavior, conversion funnels, and revenue strategy. Many of the ideas can apply to SEO, Local Service Ads, and other digital marketing channels.

Yes. Many companies attend with a small team so they can discuss the ideas together after the workshop. If you have a marketing manager, operations leader, or general manager involved in marketing decisions, it can be helpful for them to attend as well.

Yes. The workshop includes opportunities for discussion and questions throughout the session. Because attendance is limited to a small group of HVAC companies, attendees will have the opportunity to ask questions and discuss real-world scenarios.

The focus is primarily strategic. The goal is to help HVAC companies think differently about how their Google Ads campaigns and conversion funnels are structured. While we will discuss real campaign examples, the workshop is designed to provide frameworks and strategic thinking rather than step-by-step technical instruction.

Yes. The concepts discussed apply to both smaller HVAC companies and larger operations running structured marketing campaigns. Any company investing in Google Ads or digital marketing to generate service calls and replacement estimates can benefit from the frameworks shared in the workshop.

All 20 attendees will receive the workshop materials and playbook after the session. You’ll also have the opportunity to schedule a complimentary strategic planning session to review your current Google Ads structure, estimate funnels, and potential opportunities to increase estimate requests. This session is optional but can be helpful for companies that want guidance applying the workshop concepts to their own marketing strategy.