- Welcome
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The Right Strategy™ For HVAC & Electrical Companies
Install A Proven Lead, Customer & Revenue Growth Playbook
Digital Strategy
The job of a digital strategy is to shape the perception of your HVAC & electrical brand to consumers better than your rivals.
The Right Strategy™ creates a sustainable competitive advantage for our clients. We build a full-funnel pipeline of customer contacts, inbound leads, and sales opportunities that grow revenue. We bring our client’s marketing operations in-house, which improves performance and increases the valuation of their HVAC or electrical company.
During a multi-month engagement, our Fractional CMO will collaborate with your team to develop a total digital experience for your HVAC or electrical service company.
Consultancy Rate Card
BeGreat! Agency partners with established HVAC & electrical companies to design, execute, and optimize predictable customer acquisition systems.
We combine strategy, design, copywriting, paid media, SEO, automation, and AI with your real-world operator experience to produce breakthrough digital results for HVAC & electrical companies.
Our consulting rate starts at $3,500 per month. The monthly deliverables & outcomes are based on your company’s immediate set of problems and current digital situation. We predict & guarantee results.
Total Digital Experience
HVAC/Electrical digital audit & review; Local market research; Digital property migration to in-house control.
Digital marketing & channel strategy; Positioning & messaging strategy; Integrated marketing strategy.
Digital campaign creation; Paid media campaign development; Local & Co-Op marketing campaigns.
Full-funnel integrated digital marketing, campaign management, & conversion rate optimization services.
Install Our Featured YouTube Ad at Your Electrical Company
Case Study: Our Featured YouTube Ad comes from the NEVER LOSE POWER AGAIN campaign for Bailey Heating, Air & Electrical. The 30 second commercial was advertised on YouTube & on its Connected TV (CTV) partner networks. The script was written & produced by BeGreat! Agency, and it was created with AI image, animation, voice-over, SFX, and motion graphics tools. The YouTube Ads budget was less than $1,200. The 30 second commercial had over 160,000 true local views, it contributed to over 40 generator leads, $500K in sales opportunities, and almost $100K in revenue in less than 3 months.
Our History in the SEO Service Industry
Story told by: Anthony Ragland - Celebrating 27 Years in SEO (1999-2026)
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In 1997
Loren Baker at Search Engine Journal says that “John Audette of Multimedia Marketing Group was using the term SEO as early as February 15, 1997.”
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In 1998
Google was founded on September 4, 1998, by Larry Page and Sergey Brin while at Stanford University: original dissertation paper.
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In 1999
Anthony Ragland, Head of SEO at BeGreat! Agency, earned a Computer Science degree, and was hired to be the Webmaster for the heavy boxing champ.
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In 2000
Anthony discovered Bruce Clay’s SEOToolSet® at a coffee shop. Bruce Clay is one of the first people to popularize the term SEO and have SEO tools.
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In 2001
Danny Sullivan and his website Search Engine Watch become the source for SEO and search engine marketing (SEM) news, best practices, and events.
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In 2002
Anthony applies SEO + SEM tactics to grow online traffic, eCommerce orders, and fan club subscriptions for EvanderHolyfield.com.
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In 2003
Aaron Wall wrote “SEO Book” and launched SEOBook.com. His book, website, and tools instantly became popular within the SEO industry.
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In 2004
Google goes public with about 44% market share of all internet searches. If you invested $1 in Google’s IPO then, it would be worth $55 today.
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In 2005
Google launches two algorithm updates: (1) Jagger Update and (2) Big Daddy Update to crack down on unnatural link building, paid links, and spam.
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In 2006
Google Analytics & Google Webmaster Tools launched, two SEO tools that are foundational to technical SEO as we know it today.
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In 2007
Anthony grows in the field of SEO. By 2007, he’s compiled over 15,000 hours of technical SEO service on 100s of B2B & eCommerce web sites.
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In 2008
The Obama Campaign’s New Media team masterfully executes Web 2.0 & SEO strategies across the Internet to help win the U.S. presidency.
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In 2009
Google launches two algorithm updates: (1) Vince Update and (2) Caffeine Update. Also in 2009, Microsoft Live Search changed to Bing.
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In 2010
Social media sites like Facebook, Twitter, and LinkedIn are becoming popular. A new set of SEO skills become required to include social.
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In 2011
Google launched a year-long algorithm update: the Panda Update (1.0 – 3.1). Also in 2011,
Schema markup & structured data was released. -
In 2012
Anthony achieved top search engine rankings for keyword clusters of “Credit Card Debt” generating hundreds of thousands in SEO traffic.
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In 2013
Google launches algorithm updates to reward better content: the (1) Panda, (2) Payday Loan, (3) Hummingbird, and (4) Penguin updates.
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In 2014
Anthony achieved top search engine rankings for keyword clusters of “How to Stop Snoring” generating hundreds of thousands in SEO traffic.
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In 2015
Mobile searches on Google overtook desktop searches for the first time. Mobile-friendly websites are rewarded with better search rankings.
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In 2016
Google releases Accelerated Mobile Pages (AMP) to help news media and publishers quickly adopt to mobile. Machine learning & AI emerge.
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In 2017
Google announced page speed will be a ranking factor for mobile search. Google CEO declares they are a machine learning-first company.
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In 2018
In 2018, WordPress had 32% market share of the CMS industry. Today, 63.1% of websites with a CMS use WordPress (43% of all websites).
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In 2019
Google and Bing both launched significant algorithm updates called, BERT, to better understand the intent behind users’ search queries.
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In 2020
Anthony launched a local search engine & eCommerce marketplace in Tennessee. The platform was impacted & dissolved by COVID.
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In 2021
The SEO services industry becomes saturated after COVID, with a reported 51% of SEO professionals today having less than 4 years experience.
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In 2022
Anthony launched BeGreat! Agency – an integrated marketing communications & advertising agency. BeGreat acquired it’s first few clients.
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In 2023
One of biggest years of change in SEO history. The year of AI-powered and personalized Google Search. And the end of Universal Analytics (UA).
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In 2024
BeGreat! pivots to become a revenue marketing agency. The agency launches it’s flagship technical SEO solution for WordPress websites.
A Proven Approach to Revenue Growth for HVAC & Electrical Companies
We Generate More Revenue From Your Website, Leads, and Marketing Using Conversion Rate Optimization
Proven CRO Services
Conversion Rate Optimization (CRO) is the most advanced and accountable discipline in digital marketing. Effective CRO requires mastery across website performance, traffic generation, branding, SEO, paid media, email marketing, user experience, analytics, copywriting, consumer psychology, and most importantly — business economics.
CRO is the discipline that turns marketing activity into measurable revenue. It demands precision thinking, sound judgment, and real accountability — not gimmicks or hacks. That level of accountability is why many marketers avoid CRO altogether. But when done correctly, CRO can become your company’s sustainable competitive advantage over rivals.
CRO Strategy Sessions
BeGreat!™ partners with home service companies as a trusted CRO advisor & optimization specialists.
During a CRO strategy session, a senior CRO consultant will work directly with you to identify the highest-impact opportunities for improvement. This includes strategic discovery, practical recommendations, and clear next steps for implementation and alignment.
Avoid the costly mistakes most home services companies make with their lead funnels. Schedule a CRO strategy session for $125 and receive a comprehensive CRO assessment with actionable guidance.
Our CRO Service Promise
We guarantee significant increases in conversion rate, leads, sales, and revenue within 3 months of CRO.
Our clients have access to our senior CRO consultant, analysts, copywriters, UX/UI designers, and developers.
We provide clients with a direct contact person and responsive phone, text, and email support if needed.
We provide a 100% done-for-you CRO service experience with a satisfaction & results guarantee.
Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ workshop, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.
Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.
All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.
The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.
On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.
The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.
Virtual Workshop