- Welcome
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The Right Strategy™ Framework For HVAC Revenue Growth
The Right Strategy framework powers The HVAC Revenue Funnel™ system → a structured approach to turning demand into predictable revenue.
Demo & Install The HVAC Revenue Funnel System
Most HVAC websites are built like brochures. The HVAC Revenue Funnel™ is built like a sales system. Most HVAC websites convert 2–3% of visitors into estimate requests. Revenue funnels convert 10–30%.
The HVAC Revenue Funnel System restructures your website to capture more replacement opportunities from the traffic you’re already paying for. Designed for HVAC companies doing $1M–$15M that want more install opportunities without increasing ad spend. Request a live demo today.
Consultancy Rate Card
BeGreat!™ partners with competitive HVAC operators to build & install revenue infrastructure into their marketing.
We built the HVAC Revenue Funnel™ for operators who want to turn their existing HVAC website traffic into predictable, high-value booked estimates.
Request a demo of the ready to install HVAC Revenue Funnel™ system before our official release date.
The install rate is scoped based on service lines, traffic volume, automation complexity, and growth targets.
The HVAC Revenue Funnel
Mobile-First Funnel Design: Fast-loading, conversion optimized funnel architecture to 3x-10x estimates.
4-Step Data Capture Process: Visitor info stored in CRM at each step of process for intelligent lead nurturing.
Personalized User Experiences: Personalization at every stage of the customer journey to warm cold traffic.
Full-Funnel Revenue Marketing: Integrated across Mobile, ads, GBP, social, email, and communications.
Install Our Featured YouTube Ad at Your Electrical Company
Case Study: Our Featured YouTube Ad comes from the NEVER LOSE POWER AGAIN campaign for Bailey Heating, Air & Electrical. The 30 second commercial was advertised on YouTube & on its Connected TV (CTV) partner networks. The script was written & produced by BeGreat! Agency, and it was created with AI image, animation, voice-over, SFX, and motion graphics tools. The YouTube Ads budget was less than $1,200. The 30 second commercial had over 160,000 true local views, it contributed to over 40 generator leads, $500K in sales opportunities, and almost $100K in revenue in less than 3 months.
Our History in the SEO Service Industry
Story told by: Anthony Ragland - Celebrating 27 Years in SEO (1999-2026)
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In 1997
Loren Baker at Search Engine Journal says that “John Audette of Multimedia Marketing Group was using the term SEO as early as February 15, 1997.”
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In 1998
Google was founded on September 4, 1998, by Larry Page and Sergey Brin while at Stanford University: original dissertation paper.
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In 1999
Anthony Ragland, Head of SEO at BeGreat! Agency, earned a Computer Science degree, and was hired to be the Webmaster for the heavy boxing champ.
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In 2000
Anthony discovered Bruce Clay’s SEOToolSet® at a coffee shop. Bruce Clay is one of the first people to popularize the term SEO and have SEO tools.
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In 2001
Danny Sullivan and his website Search Engine Watch become the source for SEO and search engine marketing (SEM) news, best practices, and events.
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In 2002
Anthony applies SEO + SEM tactics to grow online traffic, eCommerce orders, and fan club subscriptions for EvanderHolyfield.com.
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In 2003
Aaron Wall wrote “SEO Book” and launched SEOBook.com. His book, website, and tools instantly became popular within the SEO industry.
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In 2004
Google goes public with about 44% market share of all internet searches. If you invested $1 in Google’s IPO then, it would be worth $55 today.
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In 2005
Google launches two algorithm updates: (1) Jagger Update and (2) Big Daddy Update to crack down on unnatural link building, paid links, and spam.
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In 2006
Google Analytics & Google Webmaster Tools launched, two SEO tools that are foundational to technical SEO as we know it today.
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In 2007
Anthony grows in the field of SEO. By 2007, he’s compiled over 15,000 hours of technical SEO service on 100s of B2B & eCommerce web sites.
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In 2008
The Obama Campaign’s New Media team masterfully executes Web 2.0 & SEO strategies across the Internet to help win the U.S. presidency.
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In 2009
Google launches two algorithm updates: (1) Vince Update and (2) Caffeine Update. Also in 2009, Microsoft Live Search changed to Bing.
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In 2010
Social media sites like Facebook, Twitter, and LinkedIn are becoming popular. A new set of SEO skills become required to include social.
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In 2011
Google launched a year-long algorithm update: the Panda Update (1.0 – 3.1). Also in 2011,
Schema markup & structured data was released. -
In 2012
Anthony achieved top search engine rankings for keyword clusters of “Credit Card Debt” generating hundreds of thousands in SEO traffic.
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In 2013
Google launches algorithm updates to reward better content: the (1) Panda, (2) Payday Loan, (3) Hummingbird, and (4) Penguin updates.
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In 2014
Anthony achieved top search engine rankings for keyword clusters of “How to Stop Snoring” generating hundreds of thousands in SEO traffic.
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In 2015
Mobile searches on Google overtook desktop searches for the first time. Mobile-friendly websites are rewarded with better search rankings.
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In 2016
Google releases Accelerated Mobile Pages (AMP) to help news media and publishers quickly adopt to mobile. Machine learning & AI emerge.
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In 2017
Google announced page speed will be a ranking factor for mobile search. Google CEO declares they are a machine learning-first company.
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In 2018
In 2018, WordPress had 32% market share of the CMS industry. Today, 63.1% of websites with a CMS use WordPress (43% of all websites).
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In 2019
Google and Bing both launched significant algorithm updates called, BERT, to better understand the intent behind users’ search queries.
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In 2020
Anthony launched a local search engine & eCommerce marketplace in Tennessee. The platform was impacted & dissolved by COVID.
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In 2021
The SEO services industry becomes saturated after COVID, with a reported 51% of SEO professionals today having less than 4 years experience.
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In 2022
Anthony launched BeGreat! Agency – an integrated marketing communications & advertising agency. BeGreat acquired it’s first few clients.
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In 2023
One of biggest years of change in SEO history. The year of AI-powered and personalized Google Search. And the end of Universal Analytics (UA).
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In 2024
BeGreat! pivots to become a revenue marketing agency. The agency launches it’s flagship technical SEO solution for WordPress websites.
A Proven Approach to Revenue Growth for HVAC & Electrical Companies
We Generate More Revenue From Your Website, Leads, and Marketing Using Conversion Rate Optimization
Proven CRO Services
Conversion Rate Optimization (CRO) is the most advanced and accountable discipline in digital marketing. Effective CRO requires mastery across website performance, traffic generation, branding, SEO, paid media, email marketing, user experience, analytics, copywriting, consumer psychology, and most importantly — business economics.
CRO is the discipline that turns marketing activity into measurable revenue. It demands precision thinking, sound judgment, and real accountability — not gimmicks or hacks. That level of accountability is why many marketers avoid CRO altogether. But when done correctly, CRO can become your company’s sustainable competitive advantage over rivals.
CRO Strategy Sessions
BeGreat!™ partners with home service companies as a trusted CRO advisor & optimization specialists.
During a CRO strategy session, a senior CRO consultant will work directly with you to identify the highest-impact opportunities for improvement. This includes strategic discovery, practical recommendations, and clear next steps for implementation and alignment.
Avoid the costly mistakes most home services companies make with their lead funnels. Schedule a CRO strategy session for $125 and receive a comprehensive CRO assessment with actionable guidance.
Our CRO Service Promise
We guarantee significant increases in conversion rate, leads, sales, and revenue within 3 months of CRO.
Our clients have access to our senior CRO consultant, analysts, copywriters, UX/UI designers, and developers.
We provide clients with a direct contact person and responsive phone, text, and email support if needed.
We provide a 100% done-for-you CRO service experience with a satisfaction & results guarantee.
We install structured revenue funnels and Google Ads systems into HVAC companies to generate more replacement estimate requests from the traffic you’re already paying for. We don’t just run ads — we build the conversion infrastructure that turns website visitors into booked estimates and install revenue.
The HVAC Revenue Funnel™ is a done-for-you conversion system built specifically for HVAC companies. It replaces the standard “Schedule Service” form with a personalized, multi-step funnel designed to capture replacement buyers — the highest-value segment of your website traffic. Most HVAC websites convert at 2–3%. The Revenue Funnel converts at 10–30%.
Most HVAC Google Ads campaigns are structured around repair calls — not replacement buyers. When all three buyer types (repair, maintenance, and replacement) are sent to the same form, replacement buyers leave without requesting an estimate. It’s not a budget problem. It’s a structural problem. That’s exactly what we fix.
No. Our entire approach is built around generating more estimate opportunities from the traffic you’re already generating — without increasing ad spend. We focus on conversion structure, funnel design, and campaign architecture to get more out of what you’re already investing.
We work with HVAC companies doing $1M–$15M in annual revenue who are actively running Google Ads or generating consistent website traffic. If you’re investing in traffic but not getting enough replacement estimates in return, we can help.
It starts with a live funnel demo where we walk you through the HVAC Revenue Funnel™ system and review your current Google Ads structure and conversion process. From there, we scope an install based on your service lines, traffic volume, and growth targets. Every engagement is done-for-you with direct access to a senior strategist throughout.
Most clients see measurable improvement in estimate request volume within the first 90 days of install. Results depend on your current traffic volume, service area, and competitive landscape — but our CRO service comes with a satisfaction and results guarantee.
Both — and that distinction matters. Most agencies focus on generating clicks. We focus on what happens after the click. Our work sits at the intersection of Google Ads strategy, conversion rate optimization, and revenue funnel design. The goal is always the same: more replacement estimates and more install revenue from your existing marketing investment.
Virtual Workshop