- Welcome
-
Watch Our Google Web Stories On Strategy
Brand, Product, Revenue, & Media Strategy Web Stories
Can’t Miss Q4 Strategy Development Workshops
Strategy Development Workshops For Executives, Directors, & Managers
The Right StrategyTM
November 18 - 21, 2024
Facilitated By:
Anthony M. Ragland
Brand Marketing Strategist
Celebrating 25 Years In Marketing
The Right StrategyTM
The Right Strategy™ is a virtual workshop that helps business owners, young executives, and middle managers discover the right strategy for their company.
We collaborate with workshop attendees and teach the universal process, first principles, and fundamental strategies for 1 to 2 hours per day for 4 consecutive days.
Workshop Date: Nov. 18 – 21, 2024
Available Now – $98 Early Bird Tickets
The Right SEOTM
December 9 - 12, 2024
Facilitated By:
Anthony M. Ragland
SEO Strategy Consultant
Celebrating 25 Years In SEO
The Right SEOTM
The Right SEO™ Strategy Workshop helps business owners, business management, and marketing departments discover the right SEO strategy (set of choices & activities) to position their business website to win.
In 2025 where AI is the norm, SEO no longer means “Search Engine Optimization”. SEO now means “Search Everything Optimization”. Click TheRightSEO.co to learn more.
Workshop Date: Dec. 9 – 12, 2024
Available Now – $98 Early Bird Tickets
Digital Transformation Solution For B2B Teams
The Right Strategy™ Four (IV) Focus Areas Of Strategy
Brand Strategy
The right brand strategy will shape the perception of your products & services in the marketplace in a more “appropriate” way than your rivals. The right brand strategy should create a competitive advantage over time that will increase the revenue and valuation of your company.
During a multi-month engagement, BeGreat!™ strategy consultants will collaborate with your management team to develop a brand strategy roadmap focused on improving the total brand experience of your users, buyers, customers, partners, and stakeholders. Brand is the keystone of strategy.
Brand Strategy Rate Card
BeGreat!™ strategy consultants are available for on-demand brand strategy sessions and multi-month brand strategy development & implementation engagements.
On-demand brand strategy sessions start at $1,250 per session. You will receive two (2) 60-minute Zoom strategy consultations. And you will takeaway a brand assessment report, situational & problem appraisal report, and key takeaways & recommendations report.
Brand strategy development and implementation projects start at $36K for 3 month engagements.
Total Brand Experience Focus
Brand market research; Brand positioning strategy; Brand messaging; Brand asset innovation & creation.
Brand identity system design & standards; Corporate brand identity asset building to increase valuation.
Digital brand transformation strategy; Digital brand development; Digital PR outreach services & solutions.
Behavior targeted brand awareness & consideration campaign creation; Daily campaign optimization.
Register To Win $10,000 In Consulting Time
Terms & Conditions:
One (1) winner will be randomly selected on Monday, November 11, 2024. By clicking the Register To Win button, you agree to authorize BeGreat!™ Agency to email you strategy insights and consulting offers from time to time (unsubscribe at any time). To learn more, please read our Terms of Use & Privacy Policy, Disclaimer of Liability, or Terms of Enrollment.
History of the SEO Service Industry
Story told by: Anthony Ragland - Celebrating 25 Years in SEO (1999-2024)
-
In 1997
Loren Baker at Search Engine Journal says that “John Audette of Multimedia Marketing Group was using the term SEO as early as February 15, 1997.”
-
In 1998
Google was founded on September 4, 1998, by Larry Page and Sergey Brin while at Stanford University: original dissertation paper.
-
In 1999
Anthony Ragland, Head of SEO at BeGreat! Agency, earned a Computer Science degree, and was hired to be the Webmaster for the heavy boxing champ.
-
In 2000
Anthony discovered Bruce Clay’s SEOToolSet® at a coffee shop. Bruce Clay is one of the first people to popularize the term SEO and have SEO tools.
-
In 2001
Danny Sullivan and his website Search Engine Watch become the source for SEO and search engine marketing (SEM) news, best practices, and events.
-
In 2002
Anthony applies SEO + SEM tactics to grow online traffic, eCommerce orders, and fan club subscriptions for EvanderHolyfield.com.
-
In 2003
Aaron Wall wrote “SEO Book” and launched SEOBook.com. His book, website, and tools instantly became popular within the SEO industry.
-
In 2004
Google goes public with about 44% market share of all internet searches. If you invested $1 in Google’s IPO then, it would be worth $55 today.
-
In 2005
Google launches two algorithm updates: (1) Jagger Update and (2) Big Daddy Update to crack down on unnatural link building, paid links, and spam.
-
In 2006
Google Analytics & Google Webmaster Tools launched, two SEO tools that are foundational to technical SEO as we know it today.
-
In 2007
Anthony grows in the field of SEO. By 2007, he’s compiled over 15,000 hours of technical SEO service on 100s of B2B & eCommerce web sites.
-
In 2008
The Obama Campaign’s New Media team masterfully executes Web 2.0 & SEO strategies across the Internet to help win the U.S. presidency.
-
In 2009
Google launches two algorithm updates: (1) Vince Update and (2) Caffeine Update. Also in 2009, Microsoft Live Search changed to Bing.
-
In 2010
Social media sites like Facebook, Twitter, and LinkedIn are becoming popular. A new set of SEO skills become required to include social.
-
In 2011
Google launched a year-long algorithm update: the Panda Update (1.0 – 3.1). Also in 2011,
Schema markup & structured data was released. -
In 2012
Anthony achieved top search engine rankings for keyword clusters of “Credit Card Debt” generating hundreds of thousands in SEO traffic.
-
In 2013
Google launches algorithm updates to reward better content: the (1) Panda, (2) Payday Loan, (3) Hummingbird, and (4) Penguin updates.
-
In 2014
Anthony achieved top search engine rankings for keyword clusters of “How to Stop Snoring” generating hundreds of thousands in SEO traffic.
-
In 2015
Mobile searches on Google overtook desktop searches for the first time. Mobile-friendly websites are rewarded with better search rankings.
-
In 2016
Google releases Accelerated Mobile Pages (AMP) to help news media and publishers quickly adopt to mobile. Machine learning & AI emerge.
-
In 2017
Google announced page speed will be a ranking factor for mobile search. Google CEO declares they are a machine learning-first company.
-
In 2018
In 2018, WordPress had 32% market share of the CMS industry. Today, 63.1% of websites with a CMS use WordPress (43% of all websites).
-
In 2019
Google and Bing both launched significant algorithm updates called, BERT, to better understand the intent behind users’ search queries.
-
In 2020
Anthony launched a local search engine & eCommerce marketplace in Tennessee. The platform was impacted & dissolved by COVID.
-
In 2021
The SEO services industry becomes saturated after COVID, with a reported 51% of SEO professionals today having less than 4 years experience.
-
In 2022
Anthony launched BeGreat! Agency – an integrated marketing communications & advertising agency. BeGreat acquired it’s first few clients.
-
In 2023
One of biggest years of change in SEO history. The year of AI-powered and personalized Google Search. And the end of Universal Analytics (UA).
-
In 2024
BeGreat! pivots to become a revenue marketing agency. The agency launches it’s flagship technical SEO solution for WordPress websites.
Transparent SEO Strategy Development Program
The Right SEOTM Strategy (Choice) For Your In-House Marketing Team
SEO Strategy Consulting
Let’s face it, some SEO service providers have damaged the reputation of SEO services. In large part because of lack of transparency and trustworthiness. That’s unfortunate. Because the disciple of SEO can produce a decisive and sustainable competitive advantage. All it takes is the right SEO strategy (set of choices, activities, & actions) to create a waterfall of organic traffic, leads, customers, and revenue.
The right SEO strategy requires creative discovery, development, implementation, and alignment to manage the process. BeGreat! Agency will be your transparent and trustworthy SEO partner who guides you to your waterfall.
SEO Strategy Rate Card
BeGreat!™ offers B2B marketing teams an enterprise-grade, transparent SEO strategy development program.
Avoid making the critical SEO mistakes of the past. Take the right next step and schedule a SEO strategy development call ($125 per session). You will receive a comprehensive assessment of your website. And you’ll takeaway our SEO strategy & implementation recommendations.
The done-for-you SEO strategy development program is 8 weeks and it starts at $1,500 p/wk. Click ‘Complete This Questionnaire’ below for a free consultation.
VIP Customer Service Promise
We provide a 100% done-for-you premium SEO service experience with a satisfaction & results guarantee.
Clients have access to our senior SEO strategist, copywriters, UX/UI designers, and web developers.
We provide clients with a direct contact person and responsive phone, text, & email support if needed.
Upon request, we provide clients with SEO project walkthroughs of our SEO work on virtual workshops.
Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ workshop, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.
Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.
All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.
The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.
On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.
The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.
Virtual Workshop