We install structured replacement estimate funnels into HVAC websites and build the Google Ads campaign architecture to drive the right buyers into them. Our focus is one outcome: turning the website traffic you’re already generating into more booked replacement estimates and install revenue — without increasing your ad spend.
Most HVAC websites are built to present your company — they function like brochures. The HVAC Revenue Funnel™ is built to convert. It’s a structured lead generation system designed specifically to capture replacement buyers at the moment they’re researching a new system. Where most HVAC websites convert 2–3% of visitors, the Revenue Funnel is designed to convert 10–30%.
The HVAC Revenue Funnel™ is designed for HVAC companies doing $1M–$15M in annual revenue that are already generating website traffic through Google Ads, SEO, or Local Service Ads — and want to convert more of that traffic into replacement estimate requests without buying more traffic.
Google Ads is the primary traffic channel we work with, and it’s where the highest-intent replacement buyers are searching. If you’re currently running Google Ads and not getting enough estimate requests, that’s exactly the problem we’re built to solve. If you’re not yet running Google Ads, we can discuss whether it’s the right fit for your market.
HVAC companies we’re currently working with are seeing 2x–3x increases in replacement estimate requests from their existing traffic after restructuring their campaigns and installing the Revenue Funnel. Results vary based on your market, traffic volume, and current conversion rate — which is why we start every engagement with a live demo and review of your current setup.
It starts with a live funnel demo where we walk through the HVAC Revenue Funnel™ system and review your current Google Ads structure and website conversion path. From there, we scope the install based on your service lines, traffic volume, and growth targets. Most installs are fully done-for-you.
Install pricing is scoped based on your service lines, traffic volume, automation complexity, and growth targets. The best first step is to schedule a live demo — we’ll review your current setup and give you a clear picture of what the install would look like for your specific market.
Yes. We guarantee a significant increase in conversion rate, estimate requests, and revenue within 3 months of installing the HVAC Revenue Funnel™ — or we keep working until we get there. We don’t walk away from results.