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What Does Revenue Marketing Means 🌎

On this page you will learn popular Internet definitions of revenue marketing. You’ll also learn how it’s defined in “The Revenue Marketing Book”. And you’ll learn what revenue marketing means to BeGreat! Agency.

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Here's What We Learned on the internet

Listed in Random Order

1

“Revenue marketing is a marketing approach that focuses on delivering measurable results.
It involves the use of data-driven tactics and strategies to identify, target and nurture leads, convert them into customers, and maximize CLV.”

RevenueMarketingAlliance.com

2

“Revenue marketing is a marketing approach that focuses on delivering measurable results.
It involves the use of data-driven tactics and strategies to identify, target and nurture leads, convert them into customers, and maximize CLV.”

Paddle.com

3

“Revenue marketing is a marketing approach that focuses on delivering measurable results.
It involves the use of data-driven tactics and strategies to identify, target and nurture leads, convert them into customers, and maximize CLV.”

4

“Revenue marketing is a marketing approach that focuses on delivering measurable results.
It involves the use of data-driven tactics and strategies to identify, target and nurture leads, convert them into customers, and maximize CLV.”

RevenueMarketingAlliance.com

The Revenue Marketing Book

Written By: Yaag Ganesh

F irst, our fractional CMO will exam your current marketing and sales challenges with you. He will focus on finding ways to improve your customer acquisition and retention. This includes lead generation, nurturing, cross-sells, an up-sells. He will also work with you on raising your conversion & win rates, shortening your sales cycle, and improving your other key revenue metrics.

This includes lead generation, nurturing, cross-sells, an up-sells. He will also work with you on raising your conversion & win rates, shortening your sales cycle.

The 4 Types of Marketing Operations

The model below is from The Book of Revenue, improvised based on The Pedowitz Revenue Marketing Journey.

  • Traditional

    Marketing as party planner and cost center.

    Focused on brand building and awareness.

    Not even generating leads.

    Accountable for expense and campaigns.

  • Lead Generation

    Marketing became little more tactical – emails for lead generation

    Focused on optimizing cost-per-lead.

    Generating leads but not aligned with sales pursuits.

    Accounteable for expense and lead gen activities.

  • Demand Generation

    Marketing became automated with introduction of MarTech

    Focused on MQL, SQL, and optimizing the funnel

    Aligned with sales, yet lot of disagreements on lead quality

    Started accounting for costs and revenue pipeline

  • Revenue Marketing

    MarTech to map the entire customer journey and revenue attribution

    Focused on building revenue predictability and a repeatable process

    Aligned with sales and customer service as a revenue team

    Accountable for revenue generated, ROI, and revenue forecast

Our Revenue Marketing Definition

Celebrating 25 Years in Marketing

Transcript of Revenue Marketing Video

F irst, our fractional CMO will exam your current marketing and sales challenges with you. He will focus on finding ways to improve your customer acquisition and retention. This includes lead generation, nurturing, cross-sells, an up-sells. He will also work with you on raising your conversion & win rates, shortening your sales cycle, and improving your other key revenue metrics.

This includes lead generation, nurturing, cross-sells, an up-sells. He will also work with you on raising your conversion & win rates, shortening your sales cycle, and improving your other key revenue metrics. This includes lead generation, nurturnig, cross-sells, an up-sells. He will also work with you on raising your conversion & win rates, shortening your sales cycle, and improving your other key revenue metrics.

Get To Know Our Founder

Over 50,000 Hours of Marketing + Branding + Advertising Experience

Anthony Ragland, Fractional CMO Bio Picture

Anthony M. Ragland is a roll-up-his-sleeves marketing executive, creative director, and advertising practitioner with over 22 years of experience solving complex business, marketing, and sales problems.

Ragland brings comprehensive knowledge, skills, and abilities pertaining to strategic and tactical execution of integrated marketing communications (IMC) campaigns that scale and achieve revenue growth.

Read His story View His Resume

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