- Unlocking HVAC Estimates Workshop
- Reserve Your Workshop Seat
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Register: Purchase a seat to the Unlocking HVAC Estimates on Google Ads workshop. The seat rate today is $249. Rates are subject to change as workshop seats approach sell-out.
Onboard: After you purchase a workshop seat, the facilitator will send you a short questionnaire. Your answers will enable him to customize & personalize the workshop content.
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All workshop attendees will receive:
The full workshop PDF slide deck along with visual frameworks, high-performing HVAC Google search term examples, and the strategic models discussed during the session.
❯❯ For many HVAC companies, a single additional replacement install generated from a better campaign structure can represent $8,000–$15,000 in revenue.
✚ A complimentary HVAC growth strategy session w/ the facilitator
Each attendee will be invited to schedule a follow-up strategy session with the workshop facilitator. During this private follow-up session we will review your current Google Ads campaign structure, examine your website estimate request process, and share opportunities to increase replacement estimate volume.
Refund Policy:
All workshop seat purchases come with our 100% money-back guarantee if requested within 5 business days of purchase. Refunds will be granted within 3 to 5 days of the request. See our FAQ below or contact us if you have further questions.
About The Workshop Facilitator:
Anthony M. Ragland
HVAC Revenue Marketing Strategist
⇥ Built growth systems that have generated more than 100,000 sales leads and $100M+ in revenue since 1999.
⇥ Architect of structured HVAC revenue funnels designed to increase booked service calls, replacement estimates, and conversion efficiency from existing website and ad traffic.
The Unlocking HVAC Estimates on Google Ads workshop is for HVAC business owners, operators & leaders who:
Are running Google Ads but not getting enough HVAC replacement estimates each month
Send HVAC repair, maintenance, and replacement ad traffic to the same “schedule service” form
Want to improve the conversion rate and revenue leakage on their website before increasing ad spend
Want a more structured HVAC replacement lead strategy that’s predictable, measurable, and scalable
Are tired of generic agency advice & sales people
You do not need Google Ads experience or a technical background to attend this workshop. This is a HVAC “strategic planning” and “skill development” workshop.
This workshop is not for every HVAC company.
It’s not for:
✖ HVAC companies looking for a quick marketing trick, shortcut, or silver bullet
✖ Home service businesses that are not currently running Google Ads or generating website traffic
✖ Contractors who are only focused on repair calls rather than long-term replacement revenue
✖ Companies looking for an agency to “just run our ads”
Instead, this workshop is designed for HVAC owners, operators, and marketing leaders who want to think more strategically about how their Google Ads campaigns generate replacement estimate opportunities and long-term revenue.
This workshop focuses on a strategic framework for generating more HVAC replacement estimate requests from Google Ads without simply increasing your ad spend. We’ll discuss HVAC buyer behavior, search intent, conversion funnels, and campaign structure. The goal is to help you think more strategically about how your Google Ads, website funnels, and estimate request process work together. You’ll walk away with practical ideas you can apply to improve estimate opportunities in your own market.
No. This workshop is designed for HVAC owners, operators, and marketing leaders. You do not need technical Google Ads experience to benefit from the session. The concepts are presented in plain English and focus on strategy rather than technical platform setup.
Both. The workshop is designed for, HVAC company owners, general managers, operations leaders, and in-house marketing managers. Anyone responsible for generating service calls and replacement estimate opportunities can benefit from the session.
No. This is a live workshop designed to encourage interaction, discussion, and questions. Because the session is interactive, recordings will not be distributed. Attendees will receive the workshop materials and frameworks after the session.
Google Ads is the primary channel we’ll discuss, but the concepts extend beyond advertising. The workshop focuses on the broader system that produces HVAC estimate opportunities — including buyer behavior, conversion funnels, and revenue strategy. Many of the ideas can apply to SEO, Local Service Ads, and other digital marketing channels.
Yes. Many companies attend with a small team so they can discuss the ideas together after the workshop. If you have a marketing manager, operations leader, or general manager involved in marketing decisions, it can be helpful for them to attend as well.
Yes. The workshop includes opportunities for discussion and questions throughout the session. Because attendance is limited to a small group of HVAC companies, attendees will have the opportunity to ask questions and discuss real-world scenarios.
The focus is primarily strategic. The goal is to help HVAC companies think differently about how their Google Ads campaigns and conversion funnels are structured. While we will discuss real campaign examples, the workshop is designed to provide frameworks and strategic thinking rather than step-by-step technical instruction.
Yes. The concepts discussed apply to both smaller HVAC companies and larger operations running structured marketing campaigns. Any company investing in Google Ads or digital marketing to generate service calls and replacement estimates can benefit from the frameworks shared in the workshop.
All 20 attendees will receive the workshop materials and playbook after the session. You’ll also have the opportunity to schedule a complimentary strategic planning session to review your current Google Ads structure, estimate funnels, and potential opportunities to increase estimate requests. This session is optional but can be helpful for companies that want guidance applying the workshop concepts to their own marketing strategy.
Virtual Workshop