- 7 Day Strategy Playbook Design
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Industry Standard Approach To Strategy Design
3 Industry Definitions Of Strategy & Our 7-Day Framework
Definition #1
Strategy is an integrative set of choices that positions you on a playing field of your choice in a way that you win.
Roger Martin
Professor, University of Toronto &
Dean, Rotman School of Management
Definition #2
Strategy is the creation of a unique and valuable position through a different set of activities compared to rivals.
Michael Porter
Professor, Harvard Business School & “Father of Modern Strategy”
Definition #3
Strategy is an integrated set of actions designed to create a sustainable advantage over competitors.
McKinsey & Company
Oldest & Largest Management Consulting Firm in the World
Our 7-Day Framework
The Right Strategy™ framework designs an integrated set of digital marketing choices, activities, and actions.
Anthony Ragland
Digital Marketing Strategy & Implementation Consultant
What is The Right Strategy™ Framework
Proven Framework to Diagnose Digital Marketing Choices & Design Activities
Phase #1
Diagnose & Discover Your Set of Choices
Strategy Diagnosis
Three (3) Workday Collaborations
Day 1, 2, & 3 are 8-hour remote workdays.
Your strategy consultant & our associates will conduct competitive intelligence research, customer discovery research, analysis of your digital marketing data & assets, & perform information gathering to diagnose the right digital marketing choices for your company.
Phase #2
Design & Develop Your Set of Activities
Strategy Design
Two (2) Workday Collaborations
Day 4 & 5 are 8-hour remote workdays.
Our team will use the universal creative process to develop your digital marketing set of choices, activities, and actions. Your strategy consultant will design an innovative digital marketing strategy with integrated activities to position your company for predictable growth.
Phase #3
Deliver & Debrief Your Digital Strategy
Strategy Delivery
Half (1/2) Workday Collaboration
Day 7 is a 4-hour remote workshop.
Your strategy consultant will facilitate a half-day workshop to present your custom-written, data-driven, and evidence-based digital marketing strategy & activities playbook to your team. BeGreat!™ Agency will provide strategy implementation support as needed.
The Right Strategy™ Diagnosis & Design Phases
Comprehensive Strategy Diagnosis & Digital Marketing Activities Design
Strategy Diagnosis
Up to 4 hours per day of Zoom collaboration. Minimum 4 hours per day of remote strategy research time.
Day 1, 2, & 3: Your strategy consultant & our associates will conduct qualitative, quantitative, competitive intelligence, and customer discovery research. Our research findings will catalyze our analysis of your company’s & competitors’ digital marketing strategy.
- Analysis of digital marketing quantitative data
- Analysis of voice-of-the-customer & active research
- Analysis of customer discovery & audience research
- Analysis of competitive intelligence research
Strategy Design
Up to 2 hours per day of Zoom collaboration. Minimum 4 hours per day of remote strategy design time.
Day 4 & 5: Your strategy consultant will implement the 5-step universal creative process to prepare your digital marketing strategy (set of choices, activities, & actions). Our team will custom design your company’s digital marketing activities playbook in a print-ready file.
- Action plan of digital marketing choices & activities
- Grid of ‘Not Today’ vs. ‘Yes Today’ marketing choices
- Roadmap for execution of digital marketing strategy
- Map of choices aligned to marketing objectives & ROI
Anthony Ragland
Digital Marketing Strategy &
Implementation Consultant
Schedule A Strategy Call
The Right Strategy™ Prep Call (60 Min Zoom Consultation)
Schedule a day & time below for your strategy prep call. After your prep call, you’ll know if The Right Strategy™ framework and our 7-day playbook design workshop is the right solution for you.
Proceed to checkout and pay our $75 agency rate for a strategy prep call (rate subject to change). Our $75 agency rate solves the appointment no-show problem and pays for our prep time.
The Right Strategy™ 7-Day Client Experience
Day-by-Day Overview of Strategy Diagnosis & Design Workflow
Day 1 – Information Gathering & Data Collection
Full 8 hour remote workday & up to 4 hours of Zoom collaboration
Overview: We onboard you into The Right Strategy workshop. Your strategy consultant & workshop facilitator collects information about your company, customers, and competitors. In week one, we focus on the following:
- Research & analysis of the openly-available digital marketing data on your company & competitors
- Research & analysis of your industry trends, target audience, ideal customer, & buyer personas
- CDevelopment of a SWOT analysis and set of questions to prepare for session one of your workshop
Day 2 – Strategy Diagnosis & Evaluation
Full 8 hour remote workday & up to 4 hours of Zoom collaboration
Overview: We collaborate for up to 2 hours to discover the right strategy (set of choices) for your organization. We share our findings from week one and guide you through our process. We focus on the following:
- Presenting our data findings & independent research in an easy to understand format for discussion
- Asking our set of questions and collaborating with you to determine your core strategic imperatives
- Sharing our strategy development frameworks and assigning homework to prepare for week three
Day 3 – Strategy Diagnosis & Analysis
Full 8 hour remote workday & up to 4 hours of Zoom collaboration
Overview: We collaborate for up to 2 hours to incubate & ideate your set of choices, set of activities, and set of actions to win. We share our analysis from week two and help you find your strategic eureka. We discuss our:
- Brand strategy, product strategy, digital strategy, and revenue strategy recommendations with you
- Positioning, messaging, and marketing channel recommendations to differentiate you from rivals
- Short-term and long-term strategic recommendations to position you on your playing field to win
Day 4 – Strategy Design & Development
Full 8 hour remote workday & up to 2 hours of Zoom collaboration
Overview: Information gathering session to collect data, research, and inspiration to discover your strategy.
- Collect & analysis digital media analytics
- Collect & analysis competitive intelligence
- Collect & analysis customer & buyer research
Day 5 – Strategy Design & Packaging
Full 8 hour remote workday & up to 2 hours of Zoom collaboration
Overview: Information gathering session to collect data, research, and inspiration to discover your strategy.
- Collect & analysis digital media analytics
- Collect & analysis competitive intelligence
- Collect & analysis customer & buyer research
Day 7 – Strategy Workshop & Delivery
4 hour remote workday & up to 4 hours of Zoom collaboration
Overview: Information gathering session to collect data, research, and inspiration to discover your strategy.
- Collect & analysis digital media analytics
- Collect & analysis competitive intelligence
- Collect & analysis customer & buyer research
Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ workshop, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.
Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.
All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.
The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.
On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.
The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.
Virtual Workshop