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You Are About To Discover The Right SEOTM

4 Day Virtual Workshop • 1 to 2 Hours Per Day

December 9 – 12, 2024

Key Takeaway:
You’ll Takeaway Process, Principles, and Playbook To Develop The Right SEO Strategy (choices & activities) For Your Website.

Discover It Below

TL;DR Summary

The Right SEO Strategy™ is a 4 day virtual workshop that helps website owners, marketers and managers discover the right SEO strategy to grow and convert organic website traffic.

We collaborate with workshop attendees and teach the universal process, first principles, and fundamental strategies for 1 to 2 hours per day for 4 consecutive days.

The right SEO strategy for your company is within reach. The Right SEO Strategy workshop is designed to guide you to your marketing strategy eureka! ( I found it! ) moment.

Anthony M. Ragland

Brand Marketing Strategist
Celebrating 25 Years In SEO
Read Facilitator’s Bio
Is The Facilitator Of:

The Right SEO™ Strategy To Grow Your B2B Website

The Right SEO™ Strategy Workshop helps  business owners, business management, and marketing departments discover the right SEO strategy (set of choices) to position their business website to win.

In 2025 where generative AI is the norm, SEO no longer means “Search Engine Optimization”. SEO now means “Search Everything Optimization”. Learn what you must do to optimize and position your business website to race to the new top of SEARCH.

The Right SEO™ Strategy is a 4 day virtual workshop experience on December 9 – 12, 2024. We host The Right SEO™ Strategy virtual workshop two (2) times per year (every 6 months). Click the button or scroll down to learn more about The Right SEO™ Strategy daily activities.

View Daily Activities

1 – 2 hours per day for 4 days. Get immersed in the creative process.

The Right SEO™ Strategy Workshop Experience

Here’s What You’ll Experience At The 4 Day Virtual Workshop

The 4 Day Experience

Day 1

Preparation

1 to 2 Hour Commitment

Key Takeaway: We’ll breakdown the 4 pillars of The Right Strategy™ system. You’ll learn about the first principles, proven processes, and best practices we use to discover a cohesive brand, product, revenue, and media strategy.

Day 2

Incubation

1 to 2 Hour Commitment

Key Takeaway: We’ll engage in strategy exercises to incubate The Right Strategy for your company. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas.

Day 3

Illumination

1 to 2 Hour Commitment

Key Takeaway: We’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment.

Day 4

Evaluation

1 to 2 Hour Commitment

Key Takeaway: Participants ask us questions and we help evaluate their approach. We collaborate – a rising tide lifts all ships. You’ll receive a Zip file with the workshop materials and a bonus gift for completing the workshop.

History of the SEO Service Industry

Story told by: Anthony Ragland - Celebrating 25 Years in SEO (1999-2024)

  • In 1997

    Loren Baker at Search Engine Journal says that “John Audette of Multimedia Marketing Group was using the term SEO as early as February 15, 1997.”

  • In 1998

    Google was founded on September 4, 1998, by Larry Page and Sergey Brin while at Stanford University: original dissertation paper.

  • In 1999

    Anthony Ragland, Head of SEO at BeGreat! Agency, earned a Computer Science degree, and was hired to be the Webmaster for the heavy boxing champ.

  • In 2000

    Anthony discovered Bruce Clay’s SEOToolSet® at a coffee shop. Bruce Clay is one of the first people to popularize the term SEO and have SEO tools.

  • In 2001

    Danny Sullivan and his website Search Engine Watch become the source for SEO and search engine marketing (SEM) news, best practices, and events.

  • In 2002

    Anthony applies SEO + SEM tactics to grow online traffic, eCommerce orders, and fan club subscriptions for EvanderHolyfield.com.

  • In 2003

    Aaron Wall wrote “SEO Book” and launched SEOBook.com. His book, website, and tools instantly became popular within the SEO industry.

  • In 2004

    Google goes public with about 44% market share of all internet searches. If you invested $1 in Google’s IPO then, it would be worth $55 today.

  • In 2005

    Google launches two algorithm updates: (1) Jagger Update and (2) Big Daddy Update to crack down on unnatural link building, paid links, and spam.

  • In 2006

    Google Analytics & Google Webmaster Tools launched, two SEO tools that are foundational to technical SEO as we know it today.

  • In 2007

    Anthony grows in the field of SEO. By 2007, he’s compiled over 15,000 hours of technical SEO service on 100s of B2B & eCommerce web sites.

  • In 2008

    The Obama Campaign’s New Media team masterfully executes Web 2.0 & SEO strategies across the Internet to help win the U.S. presidency.

  • In 2009

    Google launches two algorithm updates: (1) Vince Update and (2) Caffeine Update. Also in 2009, Microsoft Live Search changed to Bing.

  • In 2010

    Social media sites like Facebook, Twitter, and LinkedIn are becoming popular. A new set of SEO skills become required to include social.

  • In 2011

    Google launched a year-long algorithm update: the Panda Update (1.0 – 3.1). Also in 2011,
    Schema markup & structured data was released.

  • In 2012

    Anthony achieved top search engine rankings for keyword clusters of “Credit Card Debt” generating hundreds of thousands in SEO traffic.

  • In 2013

    Google launches algorithm updates to reward better content: the (1) Panda, (2) Payday Loan, (3) Hummingbird, and (4) Penguin updates.

  • In 2014

    Anthony achieved top search engine rankings for keyword clusters of “How to Stop Snoring” generating hundreds of thousands in SEO traffic.

  • In 2015

    Mobile searches on Google overtook desktop searches for the first time. Mobile-friendly websites are rewarded with better search rankings.

  • In 2016

    Google releases Accelerated Mobile Pages (AMP) to help news media and publishers quickly adopt to mobile. Machine learning & AI emerge.

  • In 2017

    Google announced page speed will be a ranking factor for mobile search. Google CEO declares they are a machine learning-first company.

  • In 2018

    In 2018, WordPress had 32% market share of the CMS industry. Today, 63.1% of websites with a CMS use WordPress (43% of all websites).

  • In 2019

    Google and Bing both launched significant algorithm updates called, BERT, to better understand the intent behind users’ search queries.

  • In 2020

    Anthony launched a local search engine & eCommerce marketplace in Tennessee. The platform was impacted & dissolved by COVID.

  • In 2021

    The SEO services industry becomes saturated after COVID, with a reported 51% of SEO professionals today having less than 4 years experience.

  • In 2022

    Anthony launched BeGreat! Agency – an integrated marketing communications & advertising agency. BeGreat acquired it’s first few clients.

  • In 2023

    One of biggest years of change in SEO history. The year of AI-powered and personalized Google Search. And the end of Universal Analytics (UA).

  • In 2024

    BeGreat! pivots to become a revenue marketing agency. The agency launches it’s flagship technical SEO solution for WordPress websites.

The Right SEO Strategy™ Workshop Is This December

General admission is $298 - Early bird admission starts at $98

 

Disclaimer: The early bird admission fee to participate in The Right SEO™ Strategy Workshop is $98. The admission fee will increase to $198, and then $298, as the workshop gets closer to the 60 attendee capacity.

We reward early admission with lower fees in order to give the workshop facilitator and attendees appropriate time to prepare for opening day. Attendees are onboarded weeks ahead of time and the workshop format is customized to fit the audience.

 

Early Bird Admission

Capacity: 60 Attendees

$98

Regular Price: $498 (you’ll save $400 today)

Join The Workshop

The Next Workshop Starts:

December 9 – 12, 2024

What’s Included…

The Right SEO strategy workshop is not like any SEO course, webinar, or event you’ve experienced before.

The Right SEO™ strategy workshop is efficient, practical, and actionable.

Although it’s a 4 day virtual workshop, and it only requires a 1 to 2 hour per day commitment, we encourage workshop participants to immerse themselves in the universal strategic process we teach.

Therefore, we recommend participants work from home (if possible) during the 4 days to obtain the best experience and most value from their investment.

The SEO workshop atmosphere is conversational, collaborative, and creative. The facilitator interactively teaches strategy development principles, current trends, and best practices during the first hour of the workshop. And participants get to ask the facilitator and their fellow participants LIVE poll questions during the second hour of the workshop.

Each day, participants receive SEO strategy research assignments. Participants who complete the assignments maximize the value they receive from participating in The Right SEO strategy workshop.

At the end of the workshop, participants receive a certificate of completion signed and approved by the facilitator of The Right SEO™.

Guarantee Policy: All tickets to The Right SEO™ strategy workshop come with our 100% money-back guarantee (see FAQ section below for details).

The Right SEO Strategy™ Workshop FAQs

If your question is not answered below, feel free to send us an email.

Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ workshop, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.

Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.

All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.

The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.

On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.

The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.

The Right Strategy™ affiliate program is for influencers who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our affiliate program. Affiliates of The Right Strategy workshop can earn a 50% lifetime commission each time someone they refer takes The Right Strategy workshop (we host workshops 4 times per year, once per quarter). As an affiliate partner, you will have access to a custom dashboard to manage and track all your referral activity and commissions.

BeGreat!™ Agency is a strategic marketing firm located in Nashville, Tennessee. Anthony M. Ragland is the co-founder of BeGreat! Agency and the creator of The Right Strategy™ workshop. The quarterly workshop series is a product extension strategy to franchise the agency’s The Right Strategy system nationwide.

You Are About To Discover The Right SEO™ Strategy

And Avoid The Biggest Mistake That Most Businesses Make

Early Bird Admission

Capacity: 60 Attendees

$98

Regular Price: $498 (you’ll save $400 today)

Join The Workshop

The Next Workshop Starts:

December 9 – 12, 2024

What’s Included…

During a 4 day virtual workshop, we will inspire you think creatively about your brand strategy, product strategy, revenue strategy, and media strategy. Each day, we’ll introduce first principles, proven processes, and best practices that will inspire you to go deeper and reach higher to discover the right strategy for your business in 2025, onward.

The workshop atmosphere is collaborative and creative. Participants get to ask lots of questions. And we’ll share real-life strategy stories, current strategy trends, and useful tools to help guide you to a strategic discovery. You’ll receive homework assignments at the end of each day to maximize the value, results, and outcomes you get from participating in The Right Strategy workshop.

Guarantee Policy: All tickets to The Right Strategy™ workshop come with our 100% money-back guarantee (see FAQ section below for details).

Join The Workshop

$98 Early Bird Rate

Join The Workshop

$98 Until Oct. 15, 2024

What’s The Right Strategy for Q4 2024 & The Year 2025 What’s The Right SEO Strategy for 2025 What Is Strategy – A Google Web Story The Rise of (SEO) Search Everything Optimization The Right Strategy Needs A Lighthouse HBR 10 Must-Read Book Collection – Google Web Stories Enter to Win Strategy Consulting From BeGreat! Agency