The Right SEOTM Strategy For The Next Gold Rush

LIVE 3-Day Lunch & Learn Workshop 1 Hour Per Day

May 20 – 23, 2025

Key Takeaway:
By 2033, the SEO services industry is projected to triple in size — from $107 billion in 2025 to $339 billion (source: IMARC).

Learn More Below

Quick Summary

By 2033, the SEO services industry is projected to triple in size — from $107B in 2025 to $339B. We help you design an enterprise-level SEO strategy so you can seize your share of this explosive industry growth.

What’s driving this explosive growth? AI search. Voice search. YouTube SEO. Mobile-first indexing. Vertical search. Generative results. And a sea of confused competitors.

The Right SEO™ Strategy is a LIVE, hands-on, high-impact workshop facilitated by Anthony M. Ragland, a 25-year SEO veteran and growth strategist.

You’ll join a small group of professionals for a strategy design sprint that helps you build, test, and launch a custom SEO playbook that positions you for success in today’s rapidly changing organic search landscape.


Who’s This For

The Right SEO™ strategy workshop is for you if you are:

  • An agency owner looking to sharpen your SEO offering and gain a competitive advantage
  • A business leader or founder seeking consistent inbound growth and to win the future of search
  • A marketing professional who wants to level up and lead SEO strategy at their organization
  • A fractional CMO or consultant refining go-to-market plans for sustainable growth

No technical background required. This is a strategy-first, results-focused 3-day lunch & learn workshop designed to give you clarity and confidence.

Workshop Facilitated By:

Anthony M. Ragland
Celebrating 25 Years In SEO
Read Facilitator’s Bio

The Right SEO™ Strategy For The Enormous Growth Boom


The Right SEO™ strategy workshop is designed to help agency owners, business leaders, and marketing professionals capitalize on the enormous SEO services industry growth projections from 2025 to 2033.

The SEO services industry is projected to skyrocket from $107 billion in 2025 to over $194 billion by 2029 (an $87 billion dollar increase in the next 4 years) according to an IMARC Group market research report (see FAQ below).

By 2033, the report projects the SEO services industry will have an enormous growth boom to $339 billion (a $232 billion dollar increase in the next 8 years).

In 2025, generative AI and organic search have converged to become one user behavior. As a result of this trend, SEO no longer means Search Engine Optimization — it now means Search Everywhere Optimization.

The Right SEO™ strategy workshop will be held on Zoom on May 20 – 23, 2025 from 12 noon to 1:00 PM (EST).

During this 3-day lunch & learn workshop, attendees will learn enterprise-level SEO strategy. You’ll learn strategy to optimize your business website for the race to the top of modern search (web, mobile, video, voice, & AI). The workshop capacity is 20 attendees.

View Daily Activities

1 hour per day for 3 consecutive days (plus a bonus). Get immersed in the creative & strategic SEO process.

Experience The Right SEO™ Strategy Workshop

Here’s What You’ll Experience During The 3-Day Lunch & Learn Workshop

The 3-Day Experience

Day 1

Learn From The Past

1 Hour Group Lunch & Learn

Overview: In order to prepare a modern day SEO strategy, workshop attendees must know timeless SEO principles. On day 1, your facilitator will teach you how million-dollar brands win on search. We’ll closely examine what worked in the past and what’s still relevant today.

Day 2

Seize The Present

1 Hour Group Lunch & Learn

Overview: Your facilitator will share industry research and his analysis of the current state of SEO. We’ll discuss what’s working right now (and what’s not). We’ll use the universal creative process and design thinking exercises to identify breakthrough SEO opportunities.

Day 3

Strategize For The Future

1 Hour Group Lunch & Learn

Overview: The future of SEO is an AI-first world: voice, video, and vertical search. Your facilitator will present a modern, enterprise-level SEO strategy to position your business, brand, or client websites for growth over the next 3 to 5 years. He’ll also share a framework to turn the SEO strategy into a scalable execution plan.

Bonus Q&A

Evaluate Your Today

One-on-One Session (30 mins)

Overview: Each attendee will receive a private one-on-one Q&A session with the facilitator, Anthony Ragland. He will help you evaluate your current SEO strategy so you can capitalize on the industry growth. Note: One-on-one sessions must be scheduled within 30 days of the conclusion of the workshop.

History of the SEO Service Industry

Story told by: Anthony Ragland - Celebrating 25 Years in SEO (1999-2024)

  • In 1997

    Loren Baker at Search Engine Journal says that “John Audette of Multimedia Marketing Group was using the term SEO as early as February 15, 1997.”

  • In 1998

    Google was founded on September 4, 1998, by Larry Page and Sergey Brin while at Stanford University: original dissertation paper.

  • In 1999

    Anthony Ragland, Head of SEO at BeGreat! Agency, earned a Computer Science degree, and was hired to be the Webmaster for the heavy boxing champ.

  • In 2000

    Anthony discovered Bruce Clay’s SEOToolSet® at a coffee shop. Bruce Clay is one of the first people to popularize the term SEO and have SEO tools.

  • In 2001

    Danny Sullivan and his website Search Engine Watch become the source for SEO and search engine marketing (SEM) news, best practices, and events.

  • In 2002

    Anthony applies SEO + SEM tactics to grow online traffic, eCommerce orders, and fan club subscriptions for EvanderHolyfield.com.

  • In 2003

    Aaron Wall wrote “SEO Book” and launched SEOBook.com. His book, website, and tools instantly became popular within the SEO industry.

  • In 2004

    Google goes public with about 44% market share of all internet searches. If you invested $1 in Google’s IPO then, it would be worth $55 today.

  • In 2005

    Google launches two algorithm updates: (1) Jagger Update and (2) Big Daddy Update to crack down on unnatural link building, paid links, and spam.

  • In 2006

    Google Analytics & Google Webmaster Tools launched, two SEO tools that are foundational to technical SEO as we know it today.

  • In 2007

    Anthony grows in the field of SEO. By 2007, he’s compiled over 15,000 hours of technical SEO service on 100s of B2B & eCommerce web sites.

  • In 2008

    The Obama Campaign’s New Media team masterfully executes Web 2.0 & SEO strategies across the Internet to help win the U.S. presidency.

  • In 2009

    Google launches two algorithm updates: (1) Vince Update and (2) Caffeine Update. Also in 2009, Microsoft Live Search changed to Bing.

  • In 2010

    Social media sites like Facebook, Twitter, and LinkedIn are becoming popular. A new set of SEO skills become required to include social.

  • In 2011

    Google launched a year-long algorithm update: the Panda Update (1.0 – 3.1). Also in 2011,
    Schema markup & structured data was released.

  • In 2012

    Anthony achieved top search engine rankings for keyword clusters of “Credit Card Debt” generating hundreds of thousands in SEO traffic.

  • In 2013

    Google launches algorithm updates to reward better content: the (1) Panda, (2) Payday Loan, (3) Hummingbird, and (4) Penguin updates.

  • In 2014

    Anthony achieved top search engine rankings for keyword clusters of “How to Stop Snoring” generating hundreds of thousands in SEO traffic.

  • In 2015

    Mobile searches on Google overtook desktop searches for the first time. Mobile-friendly websites are rewarded with better search rankings.

  • In 2016

    Google releases Accelerated Mobile Pages (AMP) to help news media and publishers quickly adopt to mobile. Machine learning & AI emerge.

  • In 2017

    Google announced page speed will be a ranking factor for mobile search. Google CEO declares they are a machine learning-first company.

  • In 2018

    In 2018, WordPress had 32% market share of the CMS industry. Today, 63.1% of websites with a CMS use WordPress (43% of all websites).

  • In 2019

    Google and Bing both launched significant algorithm updates called, BERT, to better understand the intent behind users’ search queries.

  • In 2020

    Anthony launched a local search engine & eCommerce marketplace in Tennessee. The platform was impacted & dissolved by COVID.

  • In 2021

    The SEO services industry becomes saturated after COVID, with a reported 51% of SEO professionals today having less than 4 years experience.

  • In 2022

    Anthony launched BeGreat! Agency – an integrated marketing communications & advertising agency. BeGreat acquired it’s first few clients.

  • In 2023

    One of biggest years of change in SEO history. The year of AI-powered and personalized Google Search. And the end of Universal Analytics (UA).

  • In 2024

    BeGreat! pivots to become a revenue marketing agency. The agency launches it’s flagship technical SEO solution for WordPress websites.

The Right SEO™ Strategy Lunch & Learn Workshop

General Admission is $198 | Includes LIVE access and private 1:1 consult

Workshop Format: This is an intimate, LIVE workshop held on Zoom, not a webinar replay. Only 20 seats are available. The format will be slideshow presentations, collaborative discussions, and group Q&A sessions. Each attendee will also receive a 30-minute private (1on1) Q&A with the workshop facilitator.

 

General Admission

Capacity: 20 Attendees

$198

12:00 to 1:00 pm (EST) each day

Buy A Ticket

The Next Workshop Starts:

May 20 – 23, 2025

Why Now?

If you’re tire of being poor (passing over opportunities repeatedly), then you cannot afford to miss out on the SEO gold rush happening right now!

The Right SEO™ strategy 3-day workshop curriculum is designed to educate and prepare you for SEO services industry explosive growth — from $107 billion in 2025 to $339 billion in 2033.

SEO is no longer just about keywords and backlinks. It’s about Search Everywhere Optimization — from YouTube to ChatGPT to voice search on smart devices, we’ll cover it all.

If you want to win the next decade of organic growth, you need an enterprise-level SEO strategy that evolves with the search landscape.

The Right SEO lunch & learn workshop will help you design that strategy.

For more info about the workshop curriculum, see the FAQ below.

The Right SEO Strategy Workshop FAQs

If your question is not answered below, feel free to send us an email.

Anthony M. Ragland is the chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle digital marketing campaigns. As the facilitator of The Right SEO™ strategy workshop, Anthony will bring subject-matter expertise in SEO strategy, user experience design, and content marketing to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of SEO marketing and he has generated tens of millions of organic website visitors to websites. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.

IMARC Group is a leading market research company dedicated to providing data-driven insights and expert consulting services to support businesses in achieving their strategic objectives across diverse industries. The IMARC Search Engine Optimization Services Market Size, Share, Trends and Forecast report projects the global search engine optimization services market size was valued at USD 80.70 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 339.29 Billion by 2033, exhibiting a CAGR of 16.44% from 2025-2033. To learn more about the report, visit https://www.imarcgroup.com/search-engine-optimization-services-market

All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.

The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.

On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.

The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.

The Right Strategy™ affiliate program is for influencers who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our affiliate program. Affiliates of The Right Strategy workshop can earn a 50% lifetime commission each time someone they refer takes The Right Strategy workshop (we host workshops 4 times per year, once per quarter). As an affiliate partner, you will have access to a custom dashboard to manage and track all your referral activity and commissions.

BeGreat!™ Agency is a strategic marketing firm located in Nashville, Tennessee. Anthony M. Ragland is the co-founder of BeGreat! Agency and the creator of The Right Strategy™ workshop. The quarterly workshop series is a product extension strategy to franchise the agency’s The Right Strategy system nationwide.

You Are About To Discover The Right SEO™ Strategy

Don’t Be Poor (Pass Over Opportunities Repeatedly) and Miss This Opportunity

General Admission

Capacity: 20 Attendees

$198

12:00 to 1:00 pm (EST) each day

Join The Workshop

The Next Workshop Starts:

May 20 – 23, 2025

Why Now?

If you’re tire of being poor (passing over opportunities repeatedly), then you cannot afford to miss out on the SEO gold rush happening right now!

The Right SEO™ strategy 3-day workshop curriculum is designed to educate and prepare you for SEO services industry explosive growth — from $107 billion in 2025 to $339 billion in 2033.

SEO is no longer just about keywords and backlinks. It’s about Search Everywhere Optimization — from YouTube to ChatGPT to voice search on smart devices, we’ll cover it all.

If you want to win the next decade of organic growth, you need an enterprise-level SEO strategy that evolves with the search landscape.

The Right SEO lunch & learn workshop will help you design that strategy.

For more info about the workshop curriculum, see the FAQ above.

Buy A Ticket For $198

$98 Until Oct. 15, 2024