The Right SEOTM Strategy For The Next 8 Years

3-Day Lunch & Learn 1 Hour Per Day Hosted On Zoom

May 21 – 23, 2025

Key Takeaway:
The SEO services industry is projected to triple in size — from $107 billion in 2025 to $339 billion by 2033 (source: IMARC).

Learn More Below

Quick Summary

The SEO services industry global market size is projected to 4X in growth to by 2033. We help 20 workshop attendees at a time design an enterprise SEO strategy to win modern search.

What’s driving this explosive growth? AI search. Voice search. YouTube SEO. Mobile-first indexing. Vertical search. Generative results. And a sea of confused competitors.

The Right SEO™ Strategy is a LIVE, hands-on, high-impact workshop facilitated by Anthony M. Ragland, a 25-year SEO veteran and SEO creative strategist.


Who’s This For

The Right SEO™ strategy workshop is for you if you are:

  • An agency owner looking to modernize your SEO service packages and gain a competitive advantage
  • A business leader or founder who wants to invest in modern SEO right now to win the future of Search
  • A marketing professional who wants to gain confidence to lead SEO strategy at their organization
  • A fractional CMO or consultant refining go-to-market plans for sustainable growth & competitive advantage

No technical background required. This is a strategy-first, results-focused 3-day lunch & learn workshop designed to give you clarity and confidence.

Workshop Facilitated By:

Anthony M. Ragland
Celebrating 25 Years In SEO
Read Facilitator’s Bio

The Right SEO™ Strategy For The Enormous Growth Boom


The Right SEO™ strategy workshop is designed to help agency owners, business leaders, and marketing professionals capitalize on the enormous SEO services industry growth projections from 2025 to 2033.

The SEO services industry is projected to skyrocket from $107 billion in 2025 to over $194 billion by 2029 (an $87 billion dollar increase in the next 4 years) according to an IMARC Group market research report (see FAQ below).

By 2033, the report projects the SEO services industry will have an enormous growth boom to $339 billion (a $232 billion dollar increase in the next 8 years).

In 2025, generative AI and organic search have converged to become one user behavior. As a result of this trend, SEO no longer means search engine optimization — it now means search everywhere optimization.

The Right SEO™ strategy workshop will be held on Zoom on May 21 – 23, 2025 from 12 noon to 1:00 PM (EST).

During this 3-day lunch & learn workshop, attendees will learn enterprise-level SEO strategy. You’ll learn strategy to optimize your business website for the race to the top of modern search (web, mobile, video, voice, & AI).

The Right SEO™ strategy workshop is $198 per seat – only 20 seats available.

Buy A Workshop Seat

1 hour per day for 3 consecutive days (plus a bonus Q&A session). Get immersed in the creative & strategic SEO process.

Experience The Right SEO™ Strategy Workshop

Here’s What You’ll Experience During The 3-Day Lunch & Learn Workshop

The 3-Day Experience

Day 1

Learn From The Past

1 Hour Group Lunch & Learn

Overview: In order to prepare a modern day SEO strategy, workshop attendees must know timeless SEO principles. On day 1, your facilitator will teach you how million-dollar brands win on search. We’ll closely examine what worked in the past and what’s still relevant today.

Day 2

Seize The Present

1 Hour Group Lunch & Learn

Overview: Your facilitator will share industry research and his analysis of the current state of SEO. We’ll discuss what’s working right now (and what’s not). We’ll use the universal creative process and design thinking exercises to identify breakthrough SEO opportunities.

Day 3

Strategize For The Future

1 Hour Group Lunch & Learn

Overview: The future of SEO is an AI-first world: voice, video, and vertical search. Your facilitator will present a modern, enterprise-level SEO strategy to position your business, brand, or client websites for growth over the next 3 to 5 years. He’ll also share a framework to turn the SEO strategy into a scalable execution plan.

Bonus Q&A

Evaluate Your Today

One-on-One Session (30 mins)

Overview: Each attendee will receive a private one-on-one Q&A session with the facilitator, Anthony Ragland. He will help you evaluate your current SEO strategy so you can capitalize on the industry growth. Note: One-on-one sessions must be scheduled within 30 days of the conclusion of the workshop.

History of the SEO Service Industry

Story told by: Anthony Ragland - Celebrating 25 Years in SEO (1999-2024)

  • In 1997

    Loren Baker at Search Engine Journal says that “John Audette of Multimedia Marketing Group was using the term SEO as early as February 15, 1997.”

  • In 1998

    Google was founded on September 4, 1998, by Larry Page and Sergey Brin while at Stanford University: original dissertation paper.

  • In 1999

    Anthony Ragland, Head of SEO at BeGreat! Agency, earned a Computer Science degree, and was hired to be the Webmaster for the heavy boxing champ.

  • In 2000

    Anthony discovered Bruce Clay’s SEOToolSet® at a coffee shop. Bruce Clay is one of the first people to popularize the term SEO and have SEO tools.

  • In 2001

    Danny Sullivan and his website Search Engine Watch become the source for SEO and search engine marketing (SEM) news, best practices, and events.

  • In 2002

    Anthony applies SEO + SEM tactics to grow online traffic, eCommerce orders, and fan club subscriptions for EvanderHolyfield.com.

  • In 2003

    Aaron Wall wrote “SEO Book” and launched SEOBook.com. His book, website, and tools instantly became popular within the SEO industry.

  • In 2004

    Google goes public with about 44% market share of all internet searches. If you invested $1 in Google’s IPO then, it would be worth $55 today.

  • In 2005

    Google launches two algorithm updates: (1) Jagger Update and (2) Big Daddy Update to crack down on unnatural link building, paid links, and spam.

  • In 2006

    Google Analytics & Google Webmaster Tools launched, two SEO tools that are foundational to technical SEO as we know it today.

  • In 2007

    Anthony grows in the field of SEO. By 2007, he’s compiled over 15,000 hours of technical SEO service on 100s of B2B & eCommerce web sites.

  • In 2008

    The Obama Campaign’s New Media team masterfully executes Web 2.0 & SEO strategies across the Internet to help win the U.S. presidency.

  • In 2009

    Google launches two algorithm updates: (1) Vince Update and (2) Caffeine Update. Also in 2009, Microsoft Live Search changed to Bing.

  • In 2010

    Social media sites like Facebook, Twitter, and LinkedIn are becoming popular. A new set of SEO skills become required to include social.

  • In 2011

    Google launched a year-long algorithm update: the Panda Update (1.0 – 3.1). Also in 2011,
    Schema markup & structured data was released.

  • In 2012

    Anthony achieved top search engine rankings for keyword clusters of “Credit Card Debt” generating hundreds of thousands in SEO traffic.

  • In 2013

    Google launches algorithm updates to reward better content: the (1) Panda, (2) Payday Loan, (3) Hummingbird, and (4) Penguin updates.

  • In 2014

    Anthony achieved top search engine rankings for keyword clusters of “How to Stop Snoring” generating hundreds of thousands in SEO traffic.

  • In 2015

    Mobile searches on Google overtook desktop searches for the first time. Mobile-friendly websites are rewarded with better search rankings.

  • In 2016

    Google releases Accelerated Mobile Pages (AMP) to help news media and publishers quickly adopt to mobile. Machine learning & AI emerge.

  • In 2017

    Google announced page speed will be a ranking factor for mobile search. Google CEO declares they are a machine learning-first company.

  • In 2018

    In 2018, WordPress had 32% market share of the CMS industry. Today, 63.1% of websites with a CMS use WordPress (43% of all websites).

  • In 2019

    Google and Bing both launched significant algorithm updates called, BERT, to better understand the intent behind users’ search queries.

  • In 2020

    Anthony launched a local search engine & eCommerce marketplace in Tennessee. The platform was impacted & dissolved by COVID.

  • In 2021

    The SEO services industry becomes saturated after COVID, with a reported 51% of SEO professionals today having less than 4 years experience.

  • In 2022

    Anthony launched BeGreat! Agency – an integrated marketing communications & advertising agency. BeGreat acquired it’s first few clients.

  • In 2023

    One of biggest years of change in SEO history. The year of AI-powered and personalized Google Search. And the end of Universal Analytics (UA).

  • In 2024

    BeGreat! pivots to become a revenue marketing agency. The agency launches it’s flagship technical SEO solution for WordPress websites.

The Right SEO™ Strategy Lunch & Learn Workshop

General Admission is $198 | Includes Three LIVE 1-Hour Sessions + Q&A Bonus

Workshop Format: LIVE Zoom sessions, not a webinar replay. Only 20 seats are available. The format will be slideshow presentations, collaborative discussions, and group Q&A sessions. Each attendee will also receive a 30-minute private (1on1) Q&A with the workshop facilitator.

 

General Admission

20 Seats Available

$198

12:00 to 1:00 pm (EST) each day

Buy A Workshop Seat

The Next Workshop Starts:

May 21 – 23, 2025

Why Now?

If you’re tire of being poor (passing over opportunities repeatedly), then you cannot afford to miss out on the SEO gold rush happening right now!

The Right SEO™ strategy 3-day workshop curriculum is designed to educate and prepare you for SEO services industry explosive growth — from $107 billion in 2025 to $339 billion in 2033.

SEO is no longer just about keywords and backlinks. It’s about Search Everywhere Optimization — from YouTube to ChatGPT to voice search on smart devices, we’ll cover it all.

If you want to win the next decade of organic growth, you need an enterprise-level SEO strategy that evolves with the search landscape.

The Right SEO lunch & learn workshop will help you design that strategy.

For more info about the workshop curriculum, see the FAQ below.

The Right SEO Strategy Workshop FAQs

If your question is not answered below, feel free to send us an email.

Anthony M. Ragland is the chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle digital marketing campaigns. As the facilitator of The Right SEO™ strategy workshop, Anthony will bring subject-matter expertise in SEO strategy, user experience design, and content marketing to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of SEO marketing and he has generated tens of millions of organic website visitors to websites. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.

IMARC Group is a leading market research company dedicated to providing data-driven insights and expert consulting services to support businesses in achieving their strategic objectives across diverse industries. The IMARC Search Engine Optimization Services Market Size, Share, Trends and Forecast report projects the global search engine optimization services market size was valued at USD 80.70 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 339.29 Billion by 2033, exhibiting a CAGR of 16.44% from 2025-2033. To learn more about the report, visit https://www.imarcgroup.com/search-engine-optimization-services-market

During the 3-day lunch & learn workshop, we will cover modern, enterprise-level SEO strategy. We will discuss topics pertaining to search everywhere optimization (web, mobile, video, voice, and AI). The facilitator will teach on past, present, and future SEO which includes user experience, site structure, generative AI, automation tools, Core Web Vitals, structured data, and much more. This workshop is more about SEO innovation and creativity, the areas of SEO that are not often talked about, but the areas of SEO that lead to strategic breakthroughs.

For decades, we’ve been reading of such publications as Google Search Central, Search Engine Land and Search Engine Journal. We combined over 20 years of SEO practitioner experience with deep SEO trends research to design The Right SEO™ strategy curriculum.

Search everywhere optimization is the modern outlook on SEO that reflects how search behavior has changed in recent years. Instead of optimizing just for traditional search engines like Google, Search Everywhere Optimization means optimizing your brand’s presence across all the digital places where search happens. But it starts with your business website. Search everywhere optimization means adopted a web, mobile, video, voice, and AI strategy on your website that positions your company website for long-term growth and competitive advantage.

During the 3-day, The Right SEO™ strategy workshop, attendees will receive the workshop materials from the 3 LIVE strategy sessions. Attendees will also receive a bonus 1:1 strategy session with Anthony Ragland at the conclusion of the workshop.

The Right SEO™ strategy workshop is for you if you are:  An agency owner looking to modernize your SEO service packages and gain a competitive advantage; A business leader or founder who wants to invest in modern SEO right now to win the future of Search; A marketing professional who wants to gain confidence to lead SEO strategy at their organization; A fractional CMO or consultant refining go-to-market plans for sustainable growth & competitive advantage. No technical background required. This is a strategy-first, results-focused 3-day lunch & learn workshop designed to give you clarity and confidence.

BeGreat!™ Agency is a strategic marketing firm located in Nashville, Tennessee. Anthony M. Ragland is the co-founder of BeGreat! Agency and the creator of The Right Strategy™ workshop. The quarterly workshop series is a product extension strategy to franchise the agency’s The Right Strategy system nationwide.

You Are About To Discover The Right SEO™ Strategy

Don’t Be Poor (Pass Over Opportunities Repeatedly) and Miss This Opportunity

General Admission

20 Seats Available

$198

12:00 to 1:00 pm (EST) each day

Buy A Workshop Seat

The Next Workshop Starts:

May 21 – 23, 2025

Why Now?

If you’re tire of being poor (passing over opportunities repeatedly), then you cannot afford to miss out on the SEO gold rush happening right now!

The Right SEO™ strategy 3-day workshop curriculum is designed to educate and prepare you for SEO services industry explosive growth — from $107 billion in 2025 to $339 billion in 2033.

SEO is no longer just about keywords and backlinks. It’s about Search Everywhere Optimization — from YouTube to ChatGPT to voice search on smart devices, we’ll cover it all.

If you want to win the next decade of organic growth, you need an enterprise-level SEO strategy that evolves with the search landscape.

The Right SEO lunch & learn workshop will help you design that strategy.

For more info about the workshop curriculum, see the FAQ above.

$198 Per Seat - (20 Seats Available)

$98 Until Oct. 15, 2024