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You’re About To Discover The Right AdvertisingTM

4 Day Virtual Workshop • 1 to 2 Hours Per Day

May 12 – 15, 2025

Key Takeaway:
You’ll Takeaway Process, Principles, and Playbook To Develop The Right Advertising Strategy (choices & activities) For Your B2B.

Discover It Below

TL;DR Summary

The Right Advertising™ is a virtual workshop that helps business owners, young executives, and middle managers discover the right strategy for their company.We collaborate with workshop attendees and teach the universal process, first principles, and fundamental strategies for 1 to 2 hours per day for 4 consecutive days.

The right strategy for your company is within you. The Right Strategy workshop is designed to guide you to your marketing strategy eureka! ( I found it! ) moment.

anthony-img

Anthony M. Ragland

Brand Marketing Strategist
Celebrating 25 Years In Marketing
Read Facilitator’s Bio
Is The Facilitator Of:

The Right Advertising™ Strategy For B2B Companies

The Right Advertising™ strategy virtual workshop helps business owners, performance marketers, and marketing departments to discover the right advertising strategy (set of choices) to position their business website to win. This hands-on workshop teaches participants scientific advertising principles, processes, and practices that have been effective for nearly a century. Learn a better approach to advertising that is used by the top advertising agencies in world.

The Right Advertising™ strategy is a 4 day virtual workshop experience on May 12 – 15, 2025. We facilitate The Right Advertising™ workshop two times per year.

During the virtual workshop, we’ll share the little-known universal process that will help you discover your big picture advertising strategy. We’ll teach you first principles and best practices from The Right Strategy™ playbook that your competitors have been searching for. You’ll learn how to examine your advertising strategy and avoid the biggest mistakes that most businesses make.Tap into the field of infinite possibilities at this LIVE virtual workshop experience.

View Daily Activities

1 – 2 hours per day for 4 days. Get immersed in the creative process.

The Right Advertising™ Virtual Workshop Experience

Here’s What You’ll Experience At The 4 Day Virtual Workshop

The 4 Day Experience

Day 1

Preparation

1 to 2 Hour Commitment

Key Takeaway: We’ll breakdown the 4 pillars of The Right Strategy™ system. You’ll learn about the first principles, proven processes, and best practices we use to discover a cohesive brand, product, revenue, and media strategy.

Day 2

Incubation

1 to 2 Hour Commitment

Key Takeaway: We’ll engage in strategy exercises to incubate the right strategy for your company. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas.

Day 3

Illumination

1 to 2 Hour Commitment

Key Takeaway: We’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment.

Day 4

Evaluation

1 to 2 Hour Commitment

Key Takeaway: Participants ask us questions and we help evaluate their approach. We collaborate – a rising tide lifts all ships. You’ll receive a Zip file with the workshop materials and a bonus gift for completing the workshop.

Glossary of Advertising Terms

Bite-Sized Definition of Advertising Terms We Cover During The Workshop

  • Ripple Effect

    The ripple effect in advertising refers to the phenomenon when marketing activities & actions produce rippling outcomes (like ripples in water).

  • Media Reach

    Media reach refers to the number of unique individuals within an audience who saw an advertisement at least once over a specific period.

  • Media Weight

    Media weight is the size of the audience reached by an ad campaign, it’s measured by the number of ad placements on all media channels.

  • Ad Frequency

    Ad frequency refers to the number of times an audience is exposed to a particular advertisement before they become fatigued & annoyed.

  • AIDA

    Established in 1898, the AIDA model (Awarness. Interest. Desire. Action.) is first principle advertising & marketing strategy framework.

  • In-Market

    In-market audiences are potential customers who have recently searched (based on browsing history) products or services similar to your offer.

  • Out-of-Market

    In B2B marketing, 95% of buyers are considered out-of-market buyers, they are not currently ready to purchase, but may be in the future.

The Right Advertising™ Workshop Is In May 2025

General admission is $298 - Early bird admission starts at $98

 

Disclaimer: The early bird admission fee to attend this 4 day virtual workshop is $98. The admission fee will increase to $198, and then $298, as the workshop gets closer to the 60 attendee capacity.

We reward early birds with lower admission fees so both the workshop facilitator and attendees have appropriate time to prepare for opening day. Attendees are onboarded weeks ahead of time and our standard workshop format is customized to fit the audience.

 

Early Bird Admission

Capacity: 60 Attendees

$98

Regular Price: $498 (you’ll save $400 today)

Join The Workshop

The Next Workshop Starts:

May 12 – 15, 2025

What’s Included…

The Right Advertising™ workshop is not like any virtual course, webinar, or event you’ve experienced before.

The Right Advertising workshop experience is well-prepared, efficient, and actionable.

Although it’s a 4 day virtual workshop, and it only requires a 1 to 2 hour per day commitment, we encourage workshop participants to immerse themselves in the universal strategic process we teach to B2B advertising campaign creation.

Therefore, we recommend participants work from home (if possible) during the 4 days to obtain the best experience and receive the most value from their campaign strategy development investment.

The workshop atmosphere is conversational, collaborative, and creative. The facilitator interactively teaches advertising strategy development principles, current trends, and best practices during the first hour of the workshop. And participants get to ask the facilitator and their fellow participants LIVE poll questions during the second hour of the workshop.

Each day, participants receive campaign strategy development research assignments. Participants who complete the assignments maximize the value they receive from participating in The Right Advertising strategy 4 day workshop. Participants gain actionable professional & skill development from our immersive workshop experience that stacks & compounds in value over the course of the 4 day period.

At the end of the workshop, participants receive a certificate of completion signed and dated by the facilitator of The Right Advertising™.

Guarantee Policy: All tickets to The Right Advertising™ strategy workshop come with our 100% money-back guarantee (see FAQ section below for details).

The Right Advertising™ Workshop FAQs

If your question is not answered below, feel free to send us an email.

Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ workshop, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.

Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.

All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.

The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.

On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.

The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.

The Right Strategy™ affiliate program is for influencers who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our affiliate program. Affiliates of The Right Strategy workshop can earn a 50% lifetime commission each time someone they refer takes The Right Strategy workshop (we host workshops 4 times per year, once per quarter). As an affiliate partner, you will have access to a custom dashboard to manage and track all your referral activity and commissions.

BeGreat!™ Agency is a strategic marketing firm located in Nashville, Tennessee. Anthony M. Ragland is the co-founder of BeGreat! Agency and the creator of The Right Strategy™ workshop. The quarterly workshop series is a product extension strategy to franchise the agency’s The Right Strategy system nationwide.

You Are About To Discover The Right Advertising™

And Avoid The Biggest Mistake That Most Businesses Make

Early Bird Admission

Capacity: 60 Attendees

$98

Regular Price: $498 (you’ll save $400 today)

Join The Workshop

The Next Workshop Starts:

May 12 – 15, 2025

What’s Included…

During a 4 day virtual workshop, we will inspire you think creatively about your brand strategy, product strategy, revenue strategy, and media strategy. Each day, we’ll introduce first principles, proven processes, and best practices that will inspire you to go deeper and reach higher to discover the right strategy for your business in 2025, onward.

The workshop atmosphere is collaborative and creative. Participants get to ask lots of questions. And we’ll share real-life strategy stories, current strategy trends, and useful tools to help guide you to a strategic discovery. You’ll receive homework assignments at the end of each day to maximize the value, results, and outcomes you get from participating in The Right Strategy workshop.

Guarantee Policy: All tickets to The Right Strategy™ workshop come with our 100% money-back guarantee (see FAQ section below for details).

Join The Workshop

$98 Early Bird Rate

Join The Workshop

$98 Until Oct. 15, 2024

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