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Sales-Focused Scientific Ad Campaigns

Our first principles of advertising come from the best-selling book, Scientific Advertising, by Claude C. Hopkins © 1923.

The Father of Advertising, David Ogilvy said this about “Scientific Advertising”:

“Nobody should be allowed to have anything to do with advertising until he (she) has read this book seven times. It changed the course of my life.”

The illustration of the man two-way listening on an antique telephone symbolizes the premise of scientific advertising.

Our scientific approach to advertising is research-driven and meticulous. We form a hypothesis, run experiments, and listen to two-way data. We produce intelligence and optimize campaign performance.

We scale your revenue when we see signs of traction. Learn about our 8-week ad campaign & asset creation sprint.

Read How We’re Different

Our Scientific Approach to Advertising

Guaranteed Methodology for High-Performance Integrated Ad Campaigns

1 - Research

R&D, Qualitative & Quantitative, Competitor Study, Customer Discovery, Industry, UX

2 - Strategy

Media Planning, Strategic Planning, Scopes & Requirements, Systems

3 - Creation

Design-Thinking, Copywriting, Creative Direction, Creative Production, Delivery

4 - Launch

Analytics Setup, Funnel Testing, Platform Configs, Audience Targeting, & Tracking

5 - Manage

Data Collection, Data Analysis, Data Cleaning, KPI Dashboards, & Optimization Strategy

6 - Optimize

Platform Optimization, Campaign Optimization, & Conversion Rate Optimization

7 - Scale

ROAS, Ad Data Intelligence, IntegratedMBA℠ Levers, Platform Reach

8 - Refine

Creative Refinements, Pursuit of Campaign Mastery, Process Improvement, Stay Agile

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$10,000 in pro bono consulting time with BeGreat! Agency + a FREE ticket to The Right Strategy™ 4 day workshop on Nov. 18 – 21, 2024.

 

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The Right Strategy

Virtual Workshop