- What's Strategy Development
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What’s Strategy Development?
Three Definitions of Strategy & Step One of The Right Strategy™ Framework
Definition #1
Strategy is an integrative set of choices that positions you on a playing field of your choice in a way that you win.
Roger Martin
Professor, University of Toronto
Dean, Rotman School of Management
Definition #2
Strategy is the creation of a unique and valuable position through a different set of activities compared to rivals.
Michael Porter
Professor, Harvard Business School “Father of Modern Strategy”
Definition #3
Strategy is an integrated set of actions designed to create a sustainable advantage over competitors.
McKinsey & Company
Oldest & Largest Management Consulting Firm in the World
Step One
Strategy development begins with defining the right set of choices, activities, and actions.
Anthony Ragland
Strategy Development Consultant & Workshop Facilitator
The Right Strategy™ Development Framework
2-Step Process to Design & Develop The Right Strategy & Activities Playbook
Workshop Session #1
Set of Choices
Strategy Preparation
Information Gathering to Discover Your Set of Choices
Workshop Session #2
Set of Activities
Strategy Incubation
Design & Develop Your Activities Playbook
Playbook Handoff #3
Set of Actions
Strategy Evaluation
Kaizen (改善) Experiments, Analysis, & Optimization
The Right Strategy™ Development 4-Week Workshop
Two Strategy Development Workshops – Four Week Engagement
Session One – Strategy Preparation
Week 2 Workshop – Zoom Strategy Session (2 hours)
Purpose: In the second week of your engagement, your workshop facilitator will host an information review and analysis session. We will collaborate and help you to discover your key strategy (set of choices).
- Review & analysis of your digital analytics
- Review & analysis of competitive intelligence
- Review & analysis of customer & buyer research
- Review & analysis of industry & market research
Session Two – Strategy Incubation
Week 3 Workshop – Zoom Strategy Session (2 hours)
Purpose: In the third week of your engagement, your workshop facilitator will help you define the set of choices & activities that will position your company on a playing field of its choice to win in 2025 onward.
- Strategic set of questions to identify choices
- Development of buy-in & trade-off choices
- Alignment of your activities with your choices
- Mapping of integrative strategy with objectives
Anthony Ragland
Strategy Development Consultant
& Workshop Facilitator
Let’s Talk About Strategy
The Right Strategy™ Development Workshop Pricing
Select a day & time on our workshop calendar below to schedule Session One – Strategy Preparation for your company. The session will be a virtual meeting (up to 2 hours – includes you, plus-one).
After you select a day & time, please pay $1,250 (payment 1 of 2) to reserve your spot. Upon receipt of payment, we will begin onboarding you into the workshop. The final $1,250 is due in NET 30 days.
The Right Strategy™ Workshop Experience
Week-by-Week Overview Of The Right Strategy Development Process
Week 1 – Workshop Onboarding & Information Gathering
90-Minute Workshop (Remote or InPerson)
Purpose: We onboard you into The Right Strategy workshop. Your strategy consultant & workshop facilitator collects information about your company, customers, and competitors. In week one, we focus on the following:
- Research & analysis of the openly-available digital marketing data on your company & competitors
- Research & analysis of your industry trends, target audience, ideal customer, & buyer personas
- CDevelopment of a SWOT analysis and set of questions to prepare for session one of your workshop
Week 2 – Strategy Preparation Workshop Session
90-Minute Workshop (Remote or InPerson)
Purpose: We collaborate for up to 2 hours to discover the right strategy (set of choices) for your organization. We share our findings from week one and guide you through our process. We focus on the following:
- Presenting our data findings & independent research in an easy to understand format for discussion
- Asking our set of questions and collaborating with you to determine your core strategic imperatives
- Sharing our strategy development frameworks and assigning homework to prepare for week three
Week 3 – Strategy Incubation Workshop Session
90-Minute Workshop (Remote or InPerson)
Purpose: We collaborate for up to 2 hours to incubate & ideate your set of choices, set of activities, and set of actions to win. We share our analysis from week two and help you find your strategic eureka. We discuss our:
- Brand strategy, product strategy, digital strategy, and revenue strategy recommendations with you
- Positioning, messaging, and marketing channel recommendations to differentiate you from rivals
- Short-term and long-term strategic recommendations to position you on your playing field to win
Week 4 – Strategy Packaging & Workshop Deliverables
90-Minute Workshop (Remote or InPerson)
Purpose: Information gathering session to collect data, research, and inspiration to discover your strategy.
- Collect & analysis digital media analytics
- Collect & analysis competitive intelligence
- Collect & analysis customer & buyer research
Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ workshop, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.
Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.
All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.
The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.
On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.
The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.
Virtual Workshop