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Select a day and time (at least 1 week from today) on our company calendar below to reserve your media strategy session appointment.
Purchase a $1,250 block of strategy consulting time from BeGreat!™ Agency. Your block of consulting time includes a situational analysis, two (2) 45-minute strategy consultations on Zoom, and our key takeaways & recommendations meeting report sent to you after your strategy sessions.
Anthony M. Ragland
Product Strategy Consultant
Celebrating 25 Years In Marketing
Read Consultant’s Bio
Is The Facilitator Of:
The Right Product™ Strategy Virtual Workshop
The Right Product™ strategy virtual workshop helps marketing directors, product marketers, and sales professionals learn actionable message-market fit and product-market fit skills.
Learn how to discover the right product strategy (set of choices) and daily activities that will lead to increased product awareness, adoption, and retention.
If you’re a B2B service company, learn how to productize a service process to build a loss leader product and sales opportunity pipeline. Product strategy is extremely important. Learn how to avoid the critical positioning mistakes that most marketers make.
Learn how to use product strategy to differentiate your product-line from increasingly competitive product categories in 2025. If your 2024 marketing strategy did not create traction, then The Right Product™ strategy virtual workshop is right on time for you.
The Right Product™ strategy is a 4 day virtual workshop experience on March 10 – 13, 2025. We host The Right Product™ two (2) times per year (every 6 months).
Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ Challenge, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.
Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.
All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.
The Right Strategy™ Challenge is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.
On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — challenge participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the challenge.
The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy Challenge. After completion of the challenge, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.
The Right Strategy™ affiliate program is for influencers who complete The Right Strategy Challenge. After completion of the challenge, you will have an opportunity to apply to our affiliate program. Affiliates of The Right Strategy Challenge can earn a 50% lifetime commission each time someone they refer takes The Right Strategy Challenge (we host challenges 4 times per year, once per quarter). As an affiliate partner, you will have access to a custom dashboard to manage and track all your referral activity and commissions.
BeGreat!™ Agency is a strategic marketing firm located in Nashville, Tennessee. Anthony M. Ragland is the co-founder of BeGreat! Agency and the creator of The Right Strategy™ Challenge. The quarterly workshop series is a product extension strategy to franchise the agency’s The Right Strategy system nationwide.
Virtual Workshop