- Strategy Development Workshop
- The Right Brand Strategy
- Checkout Brand
You’re 2 Moves Away From Joining The Strategy Workshop
Register: Purchase a ticket to The Right Brand™ strategy workshop below. Early bird admission is $98. General admission is $498 after the early bird period ends.
Prepare: Watch the strategy video on the order confirmation page to begin preparing for the workshop. For the next 30 days, we’ll send you bite-sized emails with the brand strategy topics we teach during the 4 day workshop.
Guarantee Policy:
All tickets come with our 100% money-back guarantee. If you decide not to attend the 4 day workshop before the opening day (Feb. 3, 2025), then you may request a refund. Refunds will be granted within 5 days of the request.
Customer Service:
- BeGreat!™ Agency
- Mon. – Fri. – 9:00 AM – 5:00 PM
- Support@BeGreatAgency.com
Anthony M. Ragland
Brand Strategy Consultant
Celebrating 25 Years In Marketing
Is The Facilitator Of:
The Right Brand™ Strategy For Your B2B Company
The Right Brand™ strategy virtual workshop helps marketing executives, directors, and managers learn enterprise-level brand strategy and development skills.
We define BRAND as the perception your target audience has about your company, and how people think and feel about your company based on their experiences with it. The Right Brand™ strategy workshop focuses on the total brand experience.
Learn how to discover the right brand strategy (set of choices) that lead to increased brand equity, brand awareness, and brand recall for your company. Equity, awareness, and recall are vital brand metrics that position brand’s to win their category for decades.
The right brand strategy gives a company a competitive advantage over rival products and services. If your company wants to refresh its brand in 2025, start with The Right Brand™ strategy workshop.
Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ workshop, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.
Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.
All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.
The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.
On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.
The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.
The Right Strategy™ affiliate program is for influencers who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our affiliate program. Affiliates of The Right Strategy workshop can earn a 50% lifetime commission each time someone they refer takes The Right Strategy workshop (we host workshops 4 times per year, once per quarter). As an affiliate partner, you will have access to a custom dashboard to manage and track all your referral activity and commissions.
BeGreat!™ Agency is a strategic marketing firm located in Nashville, Tennessee. Anthony M. Ragland is the co-founder of BeGreat! Agency and the creator of The Right Strategy™ workshop. The quarterly workshop series is a product extension strategy to franchise the agency’s The Right Strategy system nationwide.
Virtual Workshop