- Strategy Consulting
The Right StrategyTM Consultative Difference
From On-Demand Brand Strategy To Multi-Month Engagements
The Right Strategy System
The Right Strategy is the discovery of the right set of choices, that will position your company on a playing field of its choice, so that your team can to win your industry category.
During a multi-month engagement, BeGreat!™ strategy consultants collaborate with B2B executives, directors, and managers to roadmap the development, implementation, and alignment of the right strategy for their organization.
The four (4) strategic focuses areas of The Right Strategy system are brand strategy, product strategy, revenue strategy, and media strategy. These 4 pillars catalyze top-line growth.
Consultancy Rate Card
The Right Strategy™ consultants are available for on-demand strategy discovery sessions and multi-month strategy development & implementation engagements.
On-demand strategy discovery sessions start at $1,250 per session. You will receive four (4) 60-minute Zoom strategy consultations. And you will takeaway a detailed brand, product, revenue, and media strategy SWOT, problem appraisal report, and strategic recommendations report.
The Right Strategy development & implementation projects start at $48K for 4 to 6 month engagements.
Four Strategic Focus Areas
Brand Strategy: Identification of long-term brand development & management choices & activities
Product Strategy: Alignment of product-market fit & message-market fit choices & activities
Revenue Strategy: Development of repeatable & scalable revenue marketing choices & activities
Media Strategy: Implementation of pragmatic & integrated marketing campaign choices & activities
Brand Strategy
The right brand strategy will shape the perception of your products & services in the marketplace in a more “appropriate” way than your rivals. The right brand strategy should create a competitive advantage over time that will increase the revenue and valuation of your company.
During a multi-month engagement, BeGreat!™ strategy consultants will collaborate with your management team to develop a brand strategy roadmap focused on improving the total brand experience of your users, buyers, customers, partners, and stakeholders. Brand is the keystone of strategy.
Brand Strategy Fee
BeGreat!™ strategy consultants are available for on-demand brand strategy sessions and multi-month brand strategy development & implementation engagements.
On-demand brand strategy sessions start at $1,250 per session. You will receive two (2) 60-minute Zoom strategy consultations. And you will takeaway a brand assessment report, situational & problem appraisal report, and key takeaways & recommendations report.
Brand strategy development and implementation projects start at $36K for 3 to 4 month engagements.
Total Brand Experience Focus
Brand market research; Brand positioning strategy; Brand messaging; Brand asset innovation & creation.
Brand identity system design & standards; Corporate brand identity asset building to increase valuation.
Digital brand transformation strategy; Digital brand development; Digital PR outreach services & solutions.
Behavior targeted brand awareness & consideration campaign creation; Daily campaign optimization.
Product Strategy
The right product marketing strategy will differentiate your products in the marketplace in a more “distinct and memorable” way than rival products, which will lead to product-market fit and message-market fit alignment.
During a multi-month engagement, BeGreat!™ strategy consultants will collaborate with your marketing and product team to develop a product marketing strategy & campaign treatment focused on improving product awarness, positioning, messaging, packing, adoption, & retention.
The right product marketing strategy gives you leverage.
Product Strategy Fee
BeGreat!™ strategy consultants are available for on-demand product strategy sessions and multi-month product strategy development & implementation engagements.
On-demand product strategy sessions start at $1,250 per session. You will receive two (2) 60-minute Zoom strategy consultations. And you will takeaway a detailed product marketing SWOT, situational & problem appraisal report, and key takeaways & recommendations report.
Product strategy development & implementation projects start at $36K for 3 to 4 month engagements.
Product Marketing Focus
Product market research; Competitive intelligence; Product positioning strategy; Product messaging.
Sales enablement & support; Product digital asset & print collateral creation; Campaign ideation.
Digital brand transformation strategy; Digital brand development; Digital PR outreach services & solutions.
GTM & product launch ad campaigns; Product marketing funnel design, development, & optimization.
Revenue Strategy
The right revenue strategy is designed to maximize your company’s revenue by aligning it with your brand strategy, product strategy, and media strategy. Revenue strategy focuses on increasing short-term and long-term sales.
During a multi-month engagement, BeGreat!™ strategy consultants will collaborate with your management team to clearly define your business model, target audience (TAM, ICPs, & personas), revenue goals & objectives, pricing strategy, product extensions, and revenue growth opportunities.
The right revenue strategy will be crucial in 2025 onward.
Revenue Strategy Fee
BeGreat!™ strategy consultants are available for on-demand revenue marketing strategy sessions and multi-month revenue strategy development & implementation.
On-demand revenue strategy sessions start at $1,250 per session. You will receive two (2) 60-minute Zoom strategy consultations. And you will takeaway a detailed revenue marketing SWOT, situational & problem appraisal report, and key takeaways & recommendations report.
Revenue strategy development & implementation projects start at $36K for 3 to 4 month engagements.
Revenue Marketing Focus
Revenue engine & pipeline development; Pricing lever strategy, development, & implementation.
Revenue forecasting & predictability; Customer acquisition budget management & stewardship.
Business development strategy; Product expansion strategy; R&D and innovation strategy.
Discover, development, implementation, and alignment of growth strategies (set of choices).
Media Strategy
Media is categorized as traditional, digital, owned, earned, paid, and branded asset management.
During a 12 week engagement, BeGreat!™ strategy consultants will collaborate with your marketing leadership to research and discover the right media strategy (set of choices & activities) for your brand, products, and services.
The right media strategy is simple and clear. But it requires marketing discipline to run the plays in the media strategy playbook over, and over, and over again… Until a tipping point happens and your company becomes a media BRAND.
Media Strategy Fee
BeGreat!™ strategy consultants are available for on-demand digital media strategy sessions and multi-month media strategy development & implementation engagements.
On-demand media strategy sessions start at $1,250 per session. You will receive two (2) 60-minute Zoom strategy consultations. And you will takeaway a detailed media assessment & SWOT, situational & problem appraisal report, and key takeaways & recommendations report.
Media strategy development & implementation projects start at $36K for 3 to 4 month engagements.
Integrated Campaign Focus
Hyper-targeted media channel & audience research; Media strategy, planning, & buying.
Digital multi-media asset & campaign creation; Branded digital assets management.
Owned, earned, and paid media campaign development, management, and optimization.
Monthly P&L and media campaign reporting; Ongoing campaign improvement & enhancements.
Our Recent Google Web Stories On Strategy
Web Stories About Brand, Product, Revenue, & Media Strategy
Anthony M. Ragland is the founder & chief strategy officer at BeGreat!™ Agency. Anthony is a strategic marketing leader with 25 years’ experience developing and executing marketing strategies that drive revenue growth. He is a full-stack marketing practitioner with advance knowledge, skills, and abilities growing lifecycle marketing campaigns. As the host of The Right Strategy™ workshop, Anthony will bring subject-matter expertise in brand strategy, product strategy, revenue strategy, and media strategy to workshop attendees. Since 1999, he has compiled over 50,000 hours of on-the-field experience practicing the art and science of marketing. His reserved demeanor and learner’s mindset inspires growth in people and organizations looking for a strategic advantage.
Right in The Right Strategy™ means the discovery and implementation of a principled-based marketing strategy supported by proven processes and carried-out with best practices. Upon implementation of The Right Strategy at a company, it means building brand strategy, product strategy, revenue strategy, and media strategy alignment to scale revenue outcomes.
All tickets to The Right Strategy™ come with our 100% money-back guarantee. If a participant decides not to attend the 4 day workshop before the first day on November 18, 2024, then they may request a full refund. Refunds will be granted within 3 to 5 business days of receipt.
The Right Strategy™ workshop is scheduled from 10:00 AM to 11:00 AM (EST) on Monday, Nov. 18th, Tuesday, Nov. 19th, Wednesday, Nov. 20th, and Thursday, Nov. 21st. The virtual workshop is a 1 to 2 hour commitment. However, we encourage participants to get immersed in the universal process in order to discover the right strategy for their business. The more committed and immersed participants are during the days of the workshop – the more value, better results, and actionable insights they will takeaway.
On day 1, we’ll define what makes a strategy The Right Strategy™. You’ll learn about the first principles, proven processes, and best practices we use to prepare a winning brand, product, revenue, and media strategy. On day 2, we’ll engage in strategy exercises to incubate The Right Strategy for your business. We’ll help you get immersed in the universal process to creatively brainstorm, problem solve, and polish your strategic ideas. On day 3, we’ll create a space for you to illuminate a strategy to race to the top of your industry. On day 3 — workshop participants may experience a creative spark known as the “Eureka!” (I found it!) moment. On day 4, you’ll ask us questions… And we’ll ask you questions. We’ll collaborate – a rising tide lifts all ships. You’ll receive a Zip file containing the workshop assets and a gift for completing the workshop.
The Right Strategy™ partner program is for agency owners, marketers, and consultants who complete The Right Strategy workshop. After completion of the workshop, you will have an opportunity to apply to our partner program. Think of our partner program as you owning a franchise to host in-person workshops to teach The Right Strategy principles, processes, and practices to businesses in your city. Strategy consulting is in high-demand right now. If you become a certified partner of The Right Strategy system, you’ll have an opportunity to earn $2,500 to $10,000 (depending on the size of the client) each time you host an in-person workshop.
Virtual Workshop