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BeGreat!™ provides our clients with full-service revenue marketing and scientific advertising capabilities. Our agency is an agile, lean and cross-functional operation.

Revenue Marketing Capabilities

R & D

Every client project at our agency starts with heuristic market research. The research phase includes industry, competitor, and brand research; as well as qualitative, quantitative, and business analytics research.

Strategy

Our agency consults and partners with our client stakeholders to strategically plan integrated marketing campaigns and their go-to-market strategy. Our approach to marketing strategy is to disrupt the market.

Creative

Creative direction is vitally important to marketing success. Led by Anthony Ragland, our agency collaborates with our extensive network of creative partners to produce marketing campaign assets that are on brand.

Copywriting

With over 23 years of persuasive copywriting experience, BeGreat! has mastered the art and science of brand, conversational, direct response, sales, SEO, and UX copywriting. Our copywriting capabilities are best-in-class.

Inbound

The purpose of marketing is to produce leads, new business, and grow revenue. We understand this and combine inbound with outbound marketing tactics to produce sustainable growth for our client partners.

Outbound

Customer-centricity is a strategic advantage. It goes well beyond customer service and customer relationship management. Customer-centricity means putting the customer at the center of everything we do.

Development

BeGreat! partners with one of the best web development companies in the world to build custom websites and micro-sites for our clients. With a focus on UX and speed, our websites perform exceedingly well.

Optimization

Our founder, Anthony Ragland, is an expert at conversion rate optimization (CRO). We partner with our clients to employ CRO tactics that produce measurable performance improvements and revenue growth.

Scientific Advertising Capabilities

Search

Anthony Ragland, CMO of BeGreat!, has extensive search engine marketing (SEM) experience, having managed over $220,000 per month in ad spend while working at YP Search. His experience dates back to the early 2000s.

YouTube

Our agency has mastered YouTube ads as a brand marketing channel. We have proven experience creating YouTube video ads and using them to drive demand generation, brand awareness, and video engagement.

Retargeting

As an advertising campaign companion, we often recommend native advertising (also called, sponsored content). Native ads are usually well-received by target audiences because they don’t ‘feel-like’ advertisements.

Social

Our team has the capabilities of running integrated paid social media advertising campaigns on Facebook, Instagram, TikTok, and LinkedIn. We focus on producing high quality creative assets and channel targeting.

Direct

Direct response (direct mail) advertising is still a viable channel in 2022. It’s cost-effective and not as noisy as digital channels. With the right creative strategy, persuasive copywriting, and an irresistible offer… it can produce a scalable ROI.

Traditional

Through our agency partners, BeGreat! has the capabilities of performing media planning and buying for outdoor billboard ads, print ads, radio ads, and TV ads. We partner with our clients to explore the possibilities.

Our Agency’s Guarantee to Clients

About The Guarantee

The BeGreat!™ Agency guarantees our clients a 100% return-on-investment (ROI) on the one-time IntegratedMBA℠ campaign research, creation, and management fee.

We also guarantee our clients year-over-year (YoY) revenue growth greater than the percentage of inflation… with inflation, we guarantee at least a 108% YoY revenue growth.

We believe pilot program clients will earn between 2X to 10X (200% to 1,000%) YoY revenue growth from a EverydayGreatness℠ and IntegratedMBA 18-month campaign lifecycle.

Get To Know Our Founder

Over 50,000 Hours of Marketing + Branding + Advertising Experience

Anthony Ragland, Fractional CMO Bio Picture

Anthony M. Ragland is a roll-up-his-sleeves marketing executive, creative director, and advertising practitioner with over 25 years of experience solving complex business, marketing, and sales problems.

Ragland brings comprehensive knowledge, skills, and abilities pertaining to strategic and tactical execution of integrated marketing communications (IMC) campaigns that scale and achieve revenue growth.

Read His Story View His Resume
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