The Official BeGreat! Agency
Brand Style Guide
Welcome to the BeGreat! Agency brand campaign style guide.
You'll find assets and info about the use of our logos, colors, graphics , typography, and more.
Our Logomark, Wordmark & Brandmark
Our Brand Identity System
This is our primary brand logos, and they should be used whenever possible. You can use
these versions if you need to adjust it to fit different spaces.
Horizontal Logo
Preferred Logo
This is the main BeGreat! Agency logo. Please use this form whenever possible.
Preferred Logo
This is the main BeGreat! Agency logo. Please use this form whenever possible.
Do Not Use Vertical Logo
Do Not Use This Version
Our logo is not approved to use with brandmark vertical to the wordmark.
Do Not Use This Version
Our logo is not approved to use with brandmark vertical to the wordmark on any background.
Monochromatic Logo
Blue Logo on White
This version should be used only when it’s not possible to use the full-color version.
White Logo on Pink
You can use this version of our logo on a BeGreat! approved pink background only.
White Logo on Blue
You can use this version of our logo on a BeGreat! approved blue background only.
White Logo on Black
You can use this version of our logo on any black background color.
Logo Scaling
These are logo scaling recommendations. You can see the minimum size for each screen type. Make
sure that your logo does not scale down from the minimum size.
Animated GIF Logo
Official Logo
Five second animated GIF of our official BeGreat!
brand logo.
Logo on Blue Background
Five second animated GIF of our brand logo on blue
(#15243A) background.
White Logo on Pink Background
Five second animated GIF of our white monotone
brand logo on pink (#FF225C) background.
Blue Logo on White Background
Five second animated GIF of our blue monotone
brand logo on white (#FFFFFF) background.
App Icon Symbol
There’s no flexibility in our icon size - they can’t be stretched or changed. That means
that legibility is first priority for app icons.
Icon Symbols
Here’s our brandmark without the wordmark. Use it in cases when the brand has
already been established. The wordmark should never exist without the brandmark.
Preferred Icon
Use this version whenever possible.
Blue Icon
Approved version of brandmark icon.
White Icon on Blue
Approved version of brandmark icon.
White Icon on Pink
Approved version of brandmark icon.
Preferred Icon
Use this version whenever possible.
White Icon on Black
Approved black & white version of icon.
Blue Icon on White
Not approved version of brandmark icon.
Blue Icon on Pink
Not approved version of brandmark icon.
Spacing Rules
Our logo works best when it has enough space to breathe. Follow these guidelines to
make sure it’s optimally displayed.
Logomark Safe Area
It ensures that the logo is never placed too to the edge of a document. The X factor is measured using the width of the word e from the logo and must be applied to all four sides of the logo as illustrated below.
Brandmark Safe Area
The same happens with the icon, but here we can use half of the symbol to define the factor X.
Wrong Usage
Always keep in mind these wrong usages of our logos. Avoid these types of errors while
using our logos on any material.
Logo in Pink (not approved)
Our logo is approved in full-color and monochromatic versions only (see above).
Slanted Logo (not approved)
Our logo is approved in horizontal versions only (see above).
Do Not Use This Version
Our logo is not approved to use with brandmark vertical to the wordmark.
Do Not Use This Version
Our logo is not approved to use with brandmark vertical to the wordmark.
Official Colors
A reference for our brand colors. You can also find this palette in our brand guidelines.
#FFFFFF
#15243A
#FF225C
#3D23F5
#FB8B24
#0EAD69
#010203
Official Typography
These fonts represent our brand’s personality. We use them to make sure our written communications are legible, readable and appealing when displayed.
Poppins
Aa
Heading
Is your brand scalable? If you don’t have a brand style guide, it’s not.
Paragraph
BeGreat! Agency is a marketing, branding, and advertising agency founded on the principle of serve every client with care.
PT Serif
Aa
Heading
Is your brand scalable? If you don’t have a brand style guide, it’s not.
Paragraph
BeGreat! Agency is a marketing, branding, and advertising agency founded on the principle of serve every client with care.
Montserrat
Aa
Heading
Is your brand scalable? If you don’t have a brand style guide, it’s not.
Paragraph
BeGreat! Agency is a marketing, branding, and advertising agency founded on the principle of serve every client with care.
Logo Mockups
Graphic 3D mockups of our logomark and brandmark placed on promotional items,
signage, business cards, apparel, and other goods.
