Home Services & Professional Services
Featured Projects
Case Studies & Success Stories
All projects on this page were lead by Anthony M. Ragland, the founder of BeGreat! Agency. Ragland served as the marketing strategists, creative director, and copy writer for these featured projects.
Bailey Home Services
Bailey Home Services
(Fractional CMO Engagement | HVAC & Electrical)
Project Overview
BeGreat! Agency serves as the Fractional CMO and strategic growth partner for Bailey Home Services, leading both executive-level marketing strategy and hands-on implementation.
When the engagement began, Bailey’s marketing ecosystem was fragmented across vendors, platforms, and disconnected reporting systems. BeGreat! led a full transition to in-house ownership and structured revenue control — creating a scalable marketing engine designed for predictable growth.
Strategic Initiatives Led
1. Full Marketing Infrastructure Migration
- Website & hosting transition
- Google Analytics & tracking overhaul
- Google Ads account rebuild
- Google Business Profile optimization
- Local listings consolidation
- Vendor rationalization & cost control
2. Paid Media Rebuild & Performance Growth
- Complete Google Ads restructuring
- Conversion tracking rebuild
- Campaign-level profitability modeling
- Focus shift toward high-value install & replacement leads
3. Customer Retention & Revenue Expansion
- Launched structured customer relations email marketing program
- Implemented lifecycle & seasonal campaigns
- Leveraged customer database for repeat service and upgrade opportunities
4. New Revenue Line Launch
- Successfully launched standby generator service line
- Integrated landing pages, ads, email & co-op marketing
- Positioned Bailey as a whole-home power resilience provider
5. Strategic Co-Op Market Expansion
- Built and launched co-op marketing program with industry partners
- Leveraged vendor relationships to expand local market presence
- Coordinated cross-channel brand visibility
Strategic Impact
Instead of relying on disconnected tactics, Bailey now operates with:
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A centralized revenue marketing system
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Full tracking & attribution visibility
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Improved lead quality and install opportunity volume
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Structured campaign deployment calendar
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In-house marketing asset ownership
Bailey transitioned from outsourced marketing dependency to structured revenue control — positioning the company for long-term scalable growth.
LB Chase Mechanical
LB Chase Mechanical
(Fractional CMO Engagement | HVAC )
Project Overview
BeGreat! Agency serves as the strategic growth partner and Fractional CMO for LB Chase Mechanical, designing and implementing structured revenue systems to support scalable HVAC growth in the East Tennessee market.
The engagement has focused on building foundational marketing infrastructure designed to increase lead capture, improve conversion rates, and strengthen customer loyalty — while preparing the company for future expansion initiatives.
Strategic Initiatives Led
1. Revenue Funnel Architecture (4 Structured Funnels)
Built and deployed four dedicated HVAC revenue funnels, each engineered for:
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High-intent lead capture
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Structured landing pages
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Conversion rate tracking
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Automated autoresponder sequences
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Database segmentation & tagging
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Campaign-level performance measurement
These funnels transitioned LB Chase from general marketing traffic to structured, measurable customer acquisition systems.
2. Customer Experience & Loyalty Optimization
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Implemented structured follow-up communications
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Enhanced review generation systems
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Strengthened post-service customer engagement
Result:
LB Chase currently maintains a 94.39 Net Promoter Score (NPS), reflecting exceptional customer satisfaction and service execution.
This score positions the company among elite home service providers in terms of customer advocacy and retention potential.
3. Paid Media Optimization
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Structured paid traffic campaigns feeding dedicated revenue funnels
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Improved lead routing and intake processes
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Increased visibility in priority service areas
Conversion tracking rebuild and full attribution modeling are currently scheduled in the growth roadmap.
4. Marketing Infrastructure Development
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Lead capture standardization
- CRM integration alignment
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Reporting structure improvements
- Revenue funnel tracking dashboards
Local listing consolidation and strategic co-op expansion initiatives are planned future growth phases.
Strategic Impact
LB Chase has transitioned from traditional marketing activity to structured revenue funnel execution.
The company now operates with:
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Dedicated install & service lead funnels
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Conversion rate visibility
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Automated follow-up systems
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High customer satisfaction foundation (94.39 NPS)
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Clear roadmap for scalable expansion
The current focus is strengthening attribution systems and expanding multi-channel leverage — positioning LB Chase for predictable, controlled growth.
4focus LLC
Project Overview:
Anthony Ragland serves as the Fractional CMO and agency of record for LB Chase Mechanical.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Messaging & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Design
- Video Script Writing & Production
- Custom WordPress Website Development
Project Summary & Results:
The InFlight Program, powered by Nashville Entrepreneur Center, is an accelerator program for early-stage founders. Our team served as the brand strategist, creative director, and project manager during the development of the InFlight Program micro-site. We ideated the brand strategy, copy wrote the website messaging, developed a responsive marketing website, wrote scripts & produced marketing videos, and successfully launched a digital marketing campaign. The InFlight Program’s marketing website had a 12% conversion rate.
50 as FCK™
Project Overview:
Anthony Ragland serves as the Fractional CMO and agency of record for LB Chase Mechanical.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Design Thinking & Wireframing
- UX/UI Architecture & UX Copywriting
- Brand Messaging & Positioning
- Custom WordPress Website Development
Project Summary & Results:
Project Healthcare, by Nashville Entrepreneur Center, is an accelerator program for HealthTech founders. Our team served as the creative director, UX architects, and project manager during the development of the Project Healthcare marketing website. We created UX/UI wireframes, copy wrote the website messaging, developed a responsive marketing website, and successfully launched the website before the ViVE annual healthcare conference in Nashville.
Financial Cents
Project Overview:
In collaboration with the CEO of Financial Cents, our team helped produce the SaaS company’s brand messaging, positioning, YouTube Ads campaign, marketing funnel website, and branded content assets.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Messaging & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Design
- Video Script Writing & Production
- Custom WordPress Website Development
Project Summary & Results:
Financial Cents is a leading practice management software that helps accounting firms get work done. We teamed up with their CEO to provide brand strategy, creative direction, UX/UI design, and copywriting for a YouTube ads demand generation campaign. We wrote video scripts, casted actor talent, hired a video production crew, and directed a video shoot. Our demand generation campaign was the springboard to revenue and team growth at Financial Cents.
PayYourRent.com
Project Overview:
While Head of Marketing at Property Brands — we rebuilt and rebranded the marketing website for
PayYouRent.com — a website that has generated thousands of leads & millions in revenue.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Architecture
- Custom WordPress Website Development
- Digital Marketing Strategy & Execution
Project Summary & Results:
PayYourRent.com experienced rapid growth and was acquired by a large software company.
PropertyBoss
Project Overview:
While Head of Marketing at Property Brands — we rebuilt and rebranded the marketing website for
PropertyBoss.com — a website that has generated thousands of leads & millions in revenue.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Architecture
- Custom WordPress Website Development
- Digital Marketing Strategy & Execution
Project Summary & Results:
PropertyBoss experienced growth and was acquired by a large software company.
ValenceDocs
Project Overview:
While Head of Marketing at Property Brands — we rebuilt and rebranded the marketing website for
ValenceDocs.com — a website that has generated thousands of leads & millions in revenue.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Architecture
- Video Scriptwriting & Production
- WordPress Website Development
Project Summary & Results:
ValenceDocs experienced rapid growth and was acquired by a large software company.
ScreeningOne
Project Overview:
While Head of Marketing at Property Brands — we rebranded & re-positioned ScreeningOne.com, built a lead generation system, and. launched successful outbound campaigns generating hundreds of leads & millions in revenue.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Messaging & Positioning
- UX Copywriting & Content Design
- Creative Direction & UX/UI Architecture
- Custom Website Development
Project Summary & Results:
ScreeningOne experienced rapid growth and was acquired by a large software company.
About Our Recent Work:
All projects on this page were lead by Anthony M. Ragland, the founder of BeGreat! Agency, and produced in collaboration with currently-active freelancers or outsource partners of BeGreat! Agency.
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