Browse Our Strategic Marketing
Portfolio & Case Studies
About Our Featured Projects
All projects on this page were lead by Anthony M. Ragland, the founder of BeGreat! Agency. Ragland produced the Featured Projects below in team leadership & creative direction of UX/UI, development, and marketing teams for current or past clients (or employers).
theFrontDoor
Project Overview:
In collaboration with the Nashville Entrepreneur Center and Metropolitan Government of Nashville and Davidson County, our team built theFrontDoor.co — a digital ecosystem of entrepreneurial resources for Nashville residents and visitors.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Design
- Custom Website & Web App Development
Project Summary & Results:
theFrontDoor.co is currently a MVP (Minimum Viable Product) pending launch in 2024. The MVP was well-received by the Mayors of Nashville, their city officials, executive sponsors, and Nashville’s entrepreneurial ecosystem partners. The MVP is currently in review for grant funding to launch it’s go-to-market plan to residents in and around Nashville.
Project FinTech
Project Overview:
In collaboration with the Nashville Entrepreneur Center and LaunchTennessee, our team built ProjectFinTech.com — the state of Tennessee’s FinTech industry network, accelerator program, and mentor program website and campaign.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Messaging & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Design
- Video Script Writing & Production
- Custom WordPress Website Development
Project Summary & Results:
Project FinTech, by Nashville Entrepreneur Center and LaunchTN, is a statewide financial technology (FinTech) industry network & accelerator program. Our team served as the brand strategist, creative director, and project manager during the development of the FinTech network & program. We created the brand identity system, crafted the brand messaging & positioning, developed a state-of-the-art marketing website, produced a digital marketing campaign & sponsorship package, and successfully launched the FinTech network & program. The FinTech marketing website had a 14% conversion rate.
InFlight Program
Project Overview:
In collaboration with the Nashville Entrepreneur Center, our team built Info.EC.co — the lead generation & brand marketing website for the client’s accelerator program for early-stage founders in Nashville and middle Tennessee.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Messaging & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Design
- Video Script Writing & Production
- Custom WordPress Website Development
Project Summary & Results:
The InFlight Program, powered by Nashville Entrepreneur Center, is an accelerator program for early-stage founders. Our team served as the brand strategist, creative director, and project manager during the development of the InFlight Program micro-site. We ideated the brand strategy, copy wrote the website messaging, developed a responsive marketing website, wrote scripts & produced marketing videos, and successfully launched a digital marketing campaign. The InFlight Program’s marketing website had a 12% conversion rate.
Project Healthcare
Project Overview:
In collaboration with the Nashville Entrepreneur Center, our team built ProjectHealthcare.com — the brand marketing website for one of America’s top HealthTech accelerator programs for early-stage health technology companies.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Design Thinking & Wireframing
- UX/UI Architecture & UX Copywriting
- Brand Messaging & Positioning
- Custom WordPress Website Development
Project Summary & Results:
Project Healthcare, by Nashville Entrepreneur Center, is an accelerator program for HealthTech founders. Our team served as the creative director, UX architects, and project manager during the development of the Project Healthcare marketing website. We created UX/UI wireframes, copy wrote the website messaging, developed a responsive marketing website, and successfully launched the website before the ViVE annual healthcare conference in Nashville.
Financial Cents
Project Overview:
In collaboration with the CEO of Financial Cents, our team helped produce the SaaS company’s brand messaging, positioning, YouTube Ads campaign, marketing funnel website, and branded content assets.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Messaging & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Design
- Video Script Writing & Production
- Custom WordPress Website Development
Project Summary & Results:
Financial Cents is a leading practice management software that helps accounting firms get work done. We teamed up with their CEO to provide brand strategy, creative direction, UX/UI design, and copywriting for a YouTube ads demand generation campaign. We wrote video scripts, casted actor talent, hired a video production crew, and directed a video shoot. Our demand generation campaign was the springboard to revenue and team growth at Financial Cents.
AnthonyRagland.com
Project Overview:
In collaboration with the Founder of BeGreat! Agency, we are building AnthonyRagland.com, a marketing eduction & skill development company,
personal brand website, and product lunch ad campaign scheduled for April 2, 2024.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Design
- Video Script Writing & Production
- Custom WordPress Website Development
Project Summary & Results:
Coming Soon
CMOSwipeFile
Project Overview:
In collaboration with the Founder of BeGreat! Agency, we are building CMOSwipeFile.com, a marketing eduction subscription company for entrepreneurs to learn marketing principles, get marketing advice, and download swipe files.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Design
- Video Script Writing & Production
- Custom WordPress Website Development
Project Summary & Results:
Coming Soon
PayYourRent
Project Overview:
In collaboration with Property Brands (now InhabitIQ, Inc) stakeholders — we rebuilt and rebranded the marketing website for
PayYourRent.com — a website that has generated over 10K leads & millions in revenue.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Architecture
- Custom WordPress Website Development
- Digital Marketing Strategy & Execution
Project Summary & Results:
Coming soon
PropertyBoss
Project Overview:
In collaboration with Property Brands (now InhabitIQ, Inc) stakeholders — we rebuilt and rebranded the marketing website for
PropertyBoss.com — a website that has generated over 10K leads & millions in revenue.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Architecture
- Custom WordPress Website Development
- Digital Marketing Strategy & Execution
Project Summary & Results:
Coming soon
ValenceDocs
Project Overview:
In collaboration with Property Brands (now InhabitIQ, Inc) stakeholders — we rebuilt and rebranded the marketing website for
ValenceDocs.com — a website that has generated thousands of leads & customers.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Naming, Messaging, & Positioning
- UX Copywriting & Content-First Design
- Creative Direction & UX/UI Architecture
- Video Scriptwriting & Production
- WordPress Website Development
Project Summary & Results:
Coming soon
ScreeningOne
Project Overview:
In collaboration with Property Brands (now InhabitIQ, Inc) stakeholders — we rebuilt and rebranded the marketing website for
ValenceDocs.com — a website that has generated thousands of leads & customers.
Scope of Work:
- Stakeholder Collaboration & Management
- Project Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Messaging & Positioning
- UX Copywriting & Content Design
- Creative Direction & UX/UI Architecture
- Custom Website Development
Project Summary & Results:
Coming soon
AAA Screening
Project Overview:
In collaboration with Property Brands (now InhabitIQ, Inc) stakeholders — we rebuilt and rebranded the marketing website for
AAAscreening.com — a website that has generated thousands of leads & customers.
Scope of Work:
- Stakeholder Collaboration & Management
- Research & Development (R&D)
- Ideation, Design Thinking, & Wireframing
- Brand Strategy, Messaging & Positioning
- UX Copywriting & Content-First Design
Project Summary & Results:
Coming soon
About Our Recent Work:
All projects on this page were lead by Anthony M. Ragland, the founder of BeGreat! Agency, and produced in collaboration with currently-active freelancers or outsource partners of BeGreat! Agency for previous employers or clients of Anthony M. Ragland.
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