In 2024, Anthony M. Ragland celebrates 25 years in the marketing industry. Ragland has practiced the art and science of digital marketing for over 50,000 hours since 1999.
Fractional CMO Resume Introduction
Executive Summary
Anthony M. Ragland is a roll-up-his-sleeves marketing executive, director, and practitioner with over 25 years of experience solving online business, marketing, and sales problems.
Ragland brings comprehensive knowledge, skills, and abilities pertaining to strategic and tactical execution of integrated marketing campaigns that scale and achieve revenue growth.
He has advanced expertise in qualitative, quantitative, and business analytics. He has deep experience collaborating with business executives, management personnel, creative talent, product teams, developers, and outsource partners to produce high-quality deliverables. Ragland brings a motivational leadership style and soft skills that inspire growth in people, teams, and organizations.
Fractional CMO Professional Skills
- Marketing Strategic Planning
- Art & Creative Direction
- Persuasive Sales Copywriting
- UX Copywriting
- Content-First Design
- User Experience Research
- Information Architecture
- Design Thinking
- Product Design & Marketing
- B2B, B2C & SaaS Marketing
- IntegratedMBA Campaigns
- Demand & Lead Generation
- Growth Hacking & Marketing
- Marketing Department Ops
- Agile Project Management
- Process Improvement
- Brand Strategy
- Brand Development
- Brand Positioning
- Inbound Marketing
- Outbound Marketing
- Sales Enablement
- Email Marketing & Automation
- Search Engine Marketing
- Conversion Rate Optimization
- SEO & Content Marketing
- Social Media Marketing
- Digital & Traditional PR
- Media Planning & Buying
- Customer & Market Research
- Data Analysis & Reporting
- Customer & User Centricity
- Business Modeling
Fractional CMO Technical Skills
- Adobe Creative Suite
- Sketch Design Software
- Wordpress + Other CMS
- Wireframing Software
- Marketing Automation Tools
- A/B Testing Software
- Email Marketing Software
- Adobe & Google Analytics
- Google Tag Manager
- SEO Software & Tools
- Project Management Tools
- Team Collaboration Software
- Social Media Software
- Video Editing Software
- VoC Research Software
- Usability Testing Software
- HTML, CSS & JavaScript
- Salesforce & CRM Platforms
- MySQL Database Setup
- SQL Database Queries
- Web Server Administration
- Mac Operating System
- Windows Operating System
- Microsoft Office Suite
Education & Training
- Bachelor of Arts, Computer Science, LaGrange College, 1999
- Certified in HTML/CSS; Certified in Google Ads & Analytics; Certified in Bing Advertising
Volunteer & Mentorship
- Knoxville Entrepreneur Center; Lead Marketing Mentor during Annual Pitch Contest (2020 - 2022)
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