Strategy

The Right Strategy Needs A Lighthouse

By Anthony M. Ragland

October 3, 2024

For more than 2,000 years, lighthouses have been a source of navigation and safety for vessels, ships, tankers, carriers, boats, and all of maritime across the open seas of the world.

Just like maritime, businesses need a lighthouse for strategic navigation and safety when operating in free market systems.

The Right Strategy™ lighthouse is the best definition of strategy we've seen, read, or heard about...

"An integrative set of choices that positions you on a playing field of your choice in a way that you win."

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Professor Emeritus at University of Toronto's Rotman School of Management

Roger Martin

"During The Right Strategy™ virtual workshop... I simplify fundamental strategic concepts to workshop participants on my whiteboard.  And then I ask questions like, "will this strategy give your company a competitive advantage and help you win if you implement it?"

Anthony M. Ragland

Facilitator of The Right Strategy™ Workshop Sr. Strategy Consultant for BeGreat!™ Agency

"With Roger Martin's definition of strategy as our workshop lighthouse, we create a space for conversation and collaboration to ensue. I facilitate as participants explore and discover their right strategy and set of choices.

Anthony M. Ragland

Facilitator of The Right Strategy™ Workshop Sr. Strategy Consultant for BeGreat!™ Agency

Visit: TheRightStrategy.co