The Rise of Search Everything Optimization

By: Anthony ragland October 13, 2024

[{"selector":"#anim-c8574435-260e-4604-a7db-6aa5c656e1b2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8e2d18b2-8aa3-4757-8048-9f8b52eed120","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2962af9-afcd-40e1-a23e-4e2c753486b2","keyframes":{"transform":["translate3d(0px, 126.44986%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] People search using everything now. They search by web, voice, social, & AI platforms. Users consume stories like this... Which have higher engagement than regular posts & pages.

2000 - 2010

[{"selector":"#anim-d2bc5933-2d76-4ae1-8695-74dc0220a756","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f7ff183d-b8da-4ac8-aa2c-c8c750d21da8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The childhood years In the beginning of Search, everyone used Google, Yahoo, and Bing.

2010

[{"selector":"#anim-eef6500b-2af7-41f9-a117-c367ff4bf4d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2efd557e-3573-46da-afbb-d92611f4435a","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -322.93917%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77b4a6c9-595c-46a7-8537-2959cc0d7b51","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81278169-37d8-4f03-bd02-d031a3c0397e","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-974f5d7a-6d86-4d7e-8ef4-cbd0a4507fda","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e3e3a0ae-b89c-4714-815c-4e49ed32cee0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Green Star In 2010, social media networks like MySpace, Twitter, and Facebook became popular. In the adolescent years of Search, everyone began to have more choices to consider.

2010 - 2020

[{"selector":"#anim-7aa2805c-51bc-4e0a-8c3a-9f401499a6e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f1121c68-9358-494d-aa79-f6f080136d17","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The adolescence years In the middle years of Search, everyone began to use rating and review websites.

2015

[{"selector":"#anim-09dfda0b-fe72-4331-9be5-d7aed112eb5a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ca10d31-03e9-441b-b6a1-d091e7e3a025","keyframes":{"transform":["rotate(-90deg) translate3d(286.52482%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb3928c0-8e85-411d-bfec-754d811a1cc8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b28c7ca-ad8d-4e9e-84ab-9b730eeb389b","keyframes":{"transform":["translate3d(1246.42796%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Green Star In 2015, consumer review websites like Google Local, Yelp, YP.com, & others are being adopted by everyone . Early adopters of this new rating & review Search trend gained an advantage .

2020

[{"selector":"#anim-c34ef061-9f20-40c4-b4ae-0cdebf293028","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5876ce1-1d89-4fd4-b4e8-0127edac2d74","keyframes":{"transform":["translate3d(1246.42796%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef105bf6-a915-47b6-bfe7-2d07cfb23896","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cc30ff2-05cd-4ca5-845c-8caed1ae476a","keyframes":{"transform":["rotate(-90deg) translate3d(286.52482%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Green Star In 2020, Coronavirus struck and changed the world. Everyone learned to work from home. User behavior evolved to asking questions in Search... A greater need for entertainment & edutainment content is being adopted.

2020 - 2025

[{"selector":"#anim-1ea4d291-82fe-4856-b3ef-4a95a773402e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-406d3460-6b94-4ab1-9f10-cd07bf390fc1","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The Young adult years In the young adult years of Search, everyone searches with everything now.

2022

[{"selector":"#anim-02314011-0118-4b07-a5ae-38d9fad3d86b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c422f78f-8981-476e-bffe-23c1e3200732","keyframes":{"transform":["translate3d(1246.42796%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64bd36c9-1100-415e-b27d-aa09ac6c9b7a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f6e15b7-14c9-4465-a27d-9f40e09913bf","keyframes":{"transform":["rotate(-90deg) translate3d(286.52482%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Green Star On November 30, 2022, ChatGPT was released and disrupted the world of Search. Less than 2 years after release, ChatGPT has 200 million weekly active users and it had nearly 2.5 billion web app visitors in July 2024.

2024

[{"selector":"#anim-abeda990-f41a-452c-beff-8a5b4595b5c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-458eb605-4c2a-42ce-a695-2ea2ef104e26","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -322.93917%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92777547-5b2e-42cd-b064-e53fea28604b","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1ccb8cb-f13c-4972-98ed-25bc998b5130","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-663c9cf5-2a74-496d-b9f5-f8cacf4aedd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d209d4d2-718b-4dd2-bea0-ea471f294b10","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Green Star By 2024, all the major social media platforms (Instagram, Facebook, LinkedIn, YouTube, & X) are featuring a popular content format called stories on everyone's newsfeed & home page.

2025

[{"selector":"#anim-bda190b1-e009-4e2c-af58-a054ef5805fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0aef788-eec2-492d-a2cb-f0ed2344958a","keyframes":{"transform":["translate3d(1246.42796%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b583758-f018-4d9c-81da-669cd48ba510","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd83d944-a9b3-48b1-8229-7a94a6a4c72a","keyframes":{"transform":["rotate(-90deg) translate3d(286.52482%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Green Star What will happen in the world of Search & content in 2025? The trend points to everyone continuing to search with everything . And stories like this one continuing to have high engagement.

Done For You

[{"selector":"#anim-56f5dfa1-502d-4fb7-9f13-0bfcd7775bd2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4d4882b7-5bee-4bfd-8adc-d8b0acdeb8f6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] google web stories We Set-Up Everything On Your Website & Create Your First Set of Google Web Stories (like this one). Learn more