Anthony Ragland

Fractional CMO

Friday, September 22, 2023

Direct Mail Letter to Matt Adams

Dear Mr. Adams,

I wrote you an open letter… but this is not it.

You can find it at

I opine about how most marketers and marketing agencies today are really, really bad at marketing… it’s an observation based on my 23 years and 50,000 hours of experience as a marketing practitioner.

I encourage you to read your entire open letter.

But, if you must… skip ahead to the P.S. at the bottom of your letter. Because I offer you an opportunity to learn about a successful marketing + branding + advertising campaign we launched for a software company that increased their conversion rate by over 400%. They’re on track to 2X their revenue this year.

I’d be happy to give you a live case study of their campaign.

Go and check out your letter at the website URL above. I think you’ll find it edutaining (love that word… it means ‘to educate in an entertaining manner’).

Anyway, if you decide to accept my offer after reading your letter… then I’ll send you a surprise gift to kickoff our engagement.

All the best,

Anthony Ragland
Fractional CMO
BeGreat!™ Agency


Jack Welsh famously said…

The team with the best players wins”.
And, the pursuit of greatness inspires greatness… let’s BeGreat!.”